MarketingFOMO's Digital Marketing News 🔭 [August 12, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Reddit Considers Adding AI-Powered Search Results
Matt G. Southern
Reddit announces plans for AI-powered search features, reports 54% revenue growth in Q2 2024.

Becoming a Social Media Manager in 2024: Tips from 5 SMMs
Hannah Macready
From content creation to customer service to PR to sales, businesses often rely on their social media manager to wear many hats. Hannah explains how to become a social media manager in this guide.

5 Best Social Media Management Tools (2024)
Jennifer Simonson
Posting to several accounts multiple times a day can be time-consuming. Jennifer shares the best social media management software in this comprehensive guide.

Social Media Is the Top Marketing Channel for Travel Agents
Kenneth Shapiro
Travel advisors use social media to market their services, and nearly 40% say content marketing plays a large role in their overall strategy, according to a survey.

📣 Ads

Google declared a monopoly: industry reactions and implications
Anu Adegbola
Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.

Google Announces Deprecation of Structured Data Files v6
Google Ads
Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.

Google’s AI Now Chooses Your Local Ad Photos
Matt G. Southern
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.

TikTok partners with Amazon for in-app shopping
Anu Adegbola 
TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Jakub Porzycki
X formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health, and Orsted.

📝 Content Marketing

The 6 Best AI Content Checkers To Use In 2024
Annabelle Nyst
Can you tell AI-generated content from human-written content? These tools can. Here are the six best AI content detectors to use in 2024.

Combating Thin Content: How to Identify and Fix It
Sean Collins
Sean goes through how thin content hurts your SEO, types of thin content, how to identify thin content, and more in this guide. 

Ranking B2B’s Top 3 Content Formats For Buyer Engagement
Kelly Lindenau
Kelly shares the B2B buyers’ contenders for the gold, silver and bronze medals of content formats to determine what assets resonate most strongly with prospects and customers.

5 Content Marketing Ideas for September 2024
Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.

AI-Driven Content Marketing in 2024: All You Need To Know
Madelyn Gardner
AI has changed the game, including in marketing. But what are the best ways to use AI in your strategy? Find out in this guide by Madelyn.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

29 Top TikTok influencers to check out in 2024
Mahnoor Sheikh
Mahnoor shares the list of the top TikTok influencers overall and across various industries to tailor your brand's influencer marketing strategy.

As athletes embrace influencer work, ‘a new breed of agency’ emerges
Sam Bradley
As relationships between athletes and brands evolve, agencies working in sports marketing are also changing. Sam goes through it. 

How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)
Tamilore Oladipo
In this guide, Tamilore gives you a clear roadmap to harness the power of influencer marketing effectively.