MarketingFOMO's Digital Marketing News 🔭 [September 8, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn expands verification to millions of businesses and key job titles 
Oscar Rodriguez 
LinkedIn introduced premium company page subscription, recruiter verification, executive job title verification, and more. 

You can now attach 10,000-character blogs to your Threads posts
Jay Peters
Meta is rolling out a tool that lets you attach up to 10,000 characters of text to Threads posts, giving you a way to build upon the 500-character text limit already available when making a post.

Instagram launches Instagram for iPad
Instagram
Instagram for iPad is now rolling out globally on iPad models that support iPadOS 15.1 and later. It is free to download from the App Store. The new tablet design will be coming soon to Android.

Facebook is trying to make ‘pokes’ happen again
Sarah Perez
The poke-tracking feature is primarily designed to appeal to younger users who have grown up with gamification elements built into their social apps, like Snapchat and TikTok Streaks.

📣 Ads

The EU Commission fines Google €2.95 billion over abusive practices in online advertising technology
European Commission
​The European Commission fined Google €2.95B for abusing its dominant position in the online advertising technology market by favoring its own online display advertising technology services to the detriment of competing providers, advertisers and online publishers.

Google Quietly Raised Ad Prices, Court Orders More Transparency
Matt G. Southern
Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents.

Google Ads enhances campaign filters with new checkboxes
Barry Schwartz 
Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns.

Google Removes Mature Cosmetic Procedures from Ad Policy
PPC News Feed
Starting September 22, 2025, Google will update its Mature content policy by removing “Mature Cosmetic Procedures” as a restricted category.

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC
Barry Schwartz 
Navah Hopkins posted how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

📝 Content Marketing

19+ Expert Ideas To Update Your Traditional SEO Strategy In the AI Era
Ann Gynn
Discoverability, not rankings, should take priority in your search strategy. How do you do that when a growing number of searchers use non-traditional tools? Eighteen marketing experts have some ideas.

How To Measure Content Revenue and Prove Success
Helen Pollitt
Helen goes through how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.

Why Informational Content Still Matters in the AI Search Era
Gianluca Fiorelli
Gianluca goes through five reasons why investing in high-quality, fresh informational content remains crucial, using the example of a brand that helps travelers plan trips to Valencia, Spain.

The real reason so many teams are struggling with email marketing
Joe Cunningham
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Joe shares what successful B2B teams are doing differently with email this year.

[Announcement]​
​⚡ The State of AI Search Optimization Survey by SEOFOMO

Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools: Similarweb, Peec AI, SparkToro, Advanced Web Ranking, Sitebulb, Wordlift, Waikay, JetOctopus. ​

You have until September 8, 2025 to take the survey. The results will be published here on September 10, 2025 along with the winners of the giveaway.

😎 Creators & Influencers

How To Turn Experts in Your Company Into Digital Influencers [Video]
Content Marketing Institute
Go behind the scenes with the agency that helped a health system transform one-on-one expert medical engagements into a go-to influencer digital content experience for many.

Why creator marketing works for any business [Tips from a creator consultant]
Curt del Principe
Creator marketing expert Lindsey Gamble shares how anyone can get started with influencer marketing strategies.

Adobe Premiere is bringing pro-quality video editing to your iPhone
Mike Polner
Adobe is launching Adobe Premiere to mobile— now reimagined as a fast, free, and intuitive app that puts pro-level creative control in your hands, without the pro-level complexity. It is available for pre-order in the iOS App Store.

Three signs the creator economy is at an inflection point for marketers
Kimeko McCoy
Creators as a media channel, building infrastructure, and growing pains. Kimeko goes through three signs that the creator economy is at an inflection point for marketers. 

🤖 AI in Marketing

​Apple to launch AI search for Siri in 2026: Report
Danny Goodwin
Bloomberg reports that Apple plans to launch its own AI powered Answer Engine next year in the spring as part of a long-delayed overhaul to Siri. The goal is to "transform Siri into an 'answer engine', pulling information from across the web in a style similar to Google’s AI Overviews, ChatGPT, and Perplexity."

​The AI Visibility Index
Semrush
​Semrush' AI Visibility Index features a monthly updated report on who's winning in AI search and how they're doing it, analyzing 2,500 prompts and responses across 5 major industries to find visibility trends per sector, differences in ChatGPT and AI Mode, top cited sources, and more.

​GEO and SEO: How to invest your time and efforts wisely
Amanda King
​​A comprehensive guide by Amanda going through what search marketers should assume about where AI is heading, the types of executional work that align with GEO and what all of this means for prioritization and investment.

Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study
Will Guevara
​​​The evidence from this study shows that LLM traffic is not delivering a measurable conversion advantage over organic at this stage since LLM traffic is converting about the same as organic and site averages.