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  • MarketingFOMO's Digital Marketing News 🔭 [September 30, 2024]

MarketingFOMO's Digital Marketing News 🔭 [September 30, 2024]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[September 30, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

TikTok analytics 2024: The ultimate guide for marketers
Laura Wong
If your brand is new to TikTok, analytics can simplify your content strategy by revealing what your audience likes best. Laura goes through it in this guide. 

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
Curt del Principe
When the HubSpot video team cut all external distribution, it boosted YouTube views by 400%. Learn why it worked and when you should consider it for yourself.

28 Instagram Bio Ideas To Elevate Your Profile In 2024
Ana Gotter
Ana shares effective Instagram bio examples, useful tips, and how to optimize your profile to maximize your Instagram marketing efforts.

How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge
Kirsti Lang
Kirsti shares everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

📣 Ads

Google Ads adds Video Enhancement for Performance Max
Anu Adegbola
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments.

TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
Aisha Malik
TikTok announced that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.

Reddit Announces AI & Automation Features To Its Ads Manager
Brooke Osmundson
Reddit recently announced a suite of new AI and automation tools to its Ads Manager platform to help streamline ad creation and enhance performance.

YouTube Unveils 9 New Features At Made On YouTube 2024
Greg Jarboe
Discover new YouTube features from the 'Made on YouTube' event and learn how these updates can empower creators and enhance community growth.

📝 Content Marketing

How To Use A Content Marketing Strategy To Resolve Common Business Challenges
Andrea Aker
Whether the new kid on the block or an industry heavyweight, companies must continually prove value to rise up—and remain up—in a crowded or niche marketplace.

How to Get Over the Fear of Creating Thought Leadership Content
Si Quan Ong
Si Quan Ong shares a few mindset shifts and tactics to help you overcome your fear of creating thought leadership content.

Why Content Marketing Doesn’t Have to Be Boring: How to Create Engaging Content
Jason Hennessey
Jason shares four methods to create engaging content that appeals to your audience and prospects in other ways.

What Is Fresh Content & Is It Important for Your Site?
Ravi Pandya
Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries. Ravi shares best practices to ensure your content satisfies people and Google’s algorithms.

If your technical SEO is poor, search engines will struggle to discover, crawl, index and rank your site quickly and correctly.

Optimize your technical web configurations for search with this guide to maximize your site’s health and performance!

😎 Creators & Influencers

Is influencer marketing the new PR?
Aubree Smith
Influencer marketing and PR are blurring to the point they’re becoming synonymous. What does the evolving state of media mean for brands? Aubree goes through it in this guide. 

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
Kimeko McCoy 
“These brands are leveraging big names and more brand building-focused strategies to capture a bigger share of the market, and, ultimately, get shoppers to use their pay features rather than those of their competitors”.

Micro Influencers: How to Get Bigger Results from Smaller Accounts
Brenna Kelly
Discover how micro-influencers can enhance your brand‘s reach and authenticity in this guide by Brenna. 

13 Influencer Marketing Tactics to Ace Your Campaigns
Nadica Naceva
Master 13 essential influencer marketing tactics to enhance your campaigns, grow brand awareness, and achieve higher returns on investment.

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