MarketingFOMO's Digital Marketing News 🔭 [September 29, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta Introduces Vibes: A New Way to Discover and Create AI Videos
Meta
Meta is rolling out the next iteration of the Meta AI app, including an early preview of Vibes, a new feed in the Meta AI app and on meta.ai where you can create and share short-form, AI-generated videos.

YouTube Tests New AI Functions With Premium Subscribers
Andrew Hutchinson
YouTube Premium subscribers are now eligible to join its “YouTube Labs” AI testing pool, and try out the latest tools that YouTube thinks might have a future as options within the main app. “As you listen to radio & mixes, AI hosts will chime in with relevant stories and insights”.

LinkedIn analytics: The complete guide for tracking metrics in 2025
Rana Bano
Rana goes through why you should track LinkedIn analytics, the most important metrics to track, how to create analytics reports, and more. 

YouTube will now let you hide those pesky end screens
Emma Roth
YouTube will let you dismiss the pop-ups that fill your screen with recommendations at the end of a video. Now,  you can select a new “hide” button in the top-right corner of the video so you can finish what you’re watching without distractions.

📣 Ads

Google To Label Some Search Ads With "Not A Government Website"
Barry Schwartz 
Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website". Google will begin rolling out these ad disclosures on October 22, 2025 with full enforcement ramping up over approximately 4 weeks.

LinkedIn Launches Company Intelligence API
Andrew Hutchinson
LinkedIn’s Company Intelligence API will provide more data into which companies are engaging with your LinkedIn promotions, and will help guide your outreach based on more specific interaction types.

AI-Powered Product Filtering Rolls Out in Merchant Center
PPC News Feed
Google released a new help page on a recent Google Merchant Center feature. The Products page now includes natural language filtering in select accounts, helping merchants quickly find, sort, and manage products.

Google Ads streamlines scripts documentation
Anu Adegbola
Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations.

📝 Content Marketing

“I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either”
Ryan Law
The "content engineer" is the wrong skill set for the future of marketing. “Much like prompt engineers, the content engineer feels like a stopgap role, a short-term fix for problems that are being solved by the tools themselves”.

Why Marketing Needs To Take Creative Risks, Even if They Fail
Robert Rose
Playing it safe makes you vulnerable to AI replacement. Embracing creative risks may be the only true differentiator left for content and marketing professionals. Robert goes through it. 

Boring is the New Invisible: Make Your Content Impossible to Ignore
Sarah Parker
There’s enough boring content out there. How can you ensure your own content has a better chance of holding audience attention right to the end? Sarah explains it in this guide. 

And The Truth? This Writing Style Screams AI
Carolyn Shelby
AI writing’s cadence isn’t just clipped and dramatic. It makes everything feel like the world is ending – and it is exhausting to read.

😎 Creators & Influencers

YouTube to reinstate banned channels: What it means for advertisers
Danny Goodwin
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.

“I Reached 20,000 Followers on LinkedIn and I Feel Weird About It”
Tamilore Oladipo
Tamilore shares why reaching a significant milestone on LinkedIn didn't have the expected outcome and what comes next.

Sports rights owners are embracing YouTube creators as their next media partners
Sam Bradley, Alexander Lee
“A lot of sports are struggling to [get] Gen Z to watch sport for a longer period of time,” noted Piet Southey, head of clients at Billion Dollar Boy. He said that “Increasingly mainstream” creators, especially those on YouTube, provide a means of recruiting them.

Why B2B influencer marketing needs to be part of your strategy
Megan Morreale
Megan goes through how to build a B2B influencer marketing strategy that drives real impact, from picking creators to measuring what matters for revenue.

🤖 AI in Marketing

​​​​ChatGPT introduces ChatGPT Pulse
OpenAI
​​OpenAI is releasing a preview of ChatGPT Pulse to Pro users on mobile; a new experience where ChatGPT proactively does research to deliver personalized updates based on your chats, feedback, and connected apps like your calendar.

Cloudflare is launching The Content Signals Policy, a robots txt directive to establish your content access to AI platforms
Will Allen
Cloudflare is taking another initiative to control the access of AI tools to websites content due to how now "scraped content is sometimes used to economically compete against the original creator".

Google’s AI Mode is rolling out globally in Spanish
Google
​AI Mode is now available globally in Spanish in those countries where it is already accessible as well. Not yet in Spain or the EU though.

Google launches Search Live in the U.S.
Liza Ma
​Google has launched Search Live in English in the US, making it available to all users. This feature enables interactive voice conversations in AI Mode and lets users share their camera feed for contextual information and real-time answers with direct web links. To use it, open the Google app and tap the "Live" icon.