MarketingFOMO's Digital Marketing News 🔭 [September 23, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Building A Brand Community: Turning Customers Into Superfans
Level343 Team
Transform your customers into passionate superfans by building a strong brand community. This article reveals how to create authentic connections, foster loyalty, and leverage effective strategies to elevate your brand above the competition.

What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]
Ramona Sukhraj
Learn which channels drive the highest social media ROI in 2024 — plus tips from experts to improve success across your own channels.

Snapchat Marketing: An In-Depth Guide For Businesses
Annabelle Nyst
Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this guide by Annabelle. 

A guide to creating social media videos (for search and beyond)
Ashley Liddell
Ashley shares everything you need to know about creating, optimizing, and analyzing social media videos that stand out in the era of social search.

📣 Ads

Amazon Ads launches a new AI Video generator
Amazon Staff
Amazon Ads announced a new feature called video generator, which creates visually rich video content in a matter of minutes and at no additional cost. 

Meta introduces new tools to drive holiday sales and reach customers 
Meta 
Meta is introducing new ad tools - including promo features and reminder ads to turn interested shoppers into new customers.

What YouTube learned by analyzing over 8,000 top ads
Greg Jarboe
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements, and creator partnerships.

Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More
Barry Schwartz
Google Ads announced new features and updates to the ad platform including negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features, and more.

📝 Content Marketing

The Definitive Guide to Content Mapping (2024)
Margarita Loktionova
For successful marketing, content mapping is crucial. Find out why and how to do it in our step-by-step guide by Margarita. 

7 Simple Habits to Help You Get Better at Creating Content More Consistently
Kirsti Lang
Kirsti shares a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother. 

A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Theresa Meis
Learn the best practices and benefits of publishing data that positions your brand as a key industry authority in this guide by Theresa.

Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
Robert Rose
Find out what works in demand generation today, what doesn’t, where demand-gen marketers spend their budget and resources — and why AI isn’t helping yet.

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😎 Creators & Influencers

What Influencers Can Learn From Taylor Swift’s Marketing Powerhouse
Ismael El Qudsi
You can get closer to magic by tapping into the right audiences, captivating them with compelling content, and building relationships that stay engaging over time.

Understanding the future of the creator economy
Vogue Business
Hill House Home, Dorsey, and influencer Grace Atwood joined Vogue Business and Shopmy during New York Fashion Week to discuss what’s next in social media strategies.

5 influencer marketing KPIs to measure your next campaign
Natalie O'Grady
Are you tracking the right influencer marketing KPIs? Natalie explains how to track KPIs and which ones tie to business impact for your next campaign.