MarketingFOMO's Digital Marketing News 🔭 [September 22, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Google will put posts from X and Instagram in your Discover feed
Emma Roth
Google will soon show you content from platforms like Instagram and X in its Discover feed, as well as allow you to follow certain creators and publishers.

LinkedIn analytics: The complete guide for tracking metrics in 2025
Rana Bano
Know your audience, understand your audience’s behavior, and understand what type of content works best. Rana goes through how you can leverage LinkedIn analytics, a powerful tool to track, gauge, and optimize your business presence on this platform.

YouTube to use AI to help podcasters promote themselves with clips and Shorts
Sarah Perez
At its Made on YouTube event, YouTube introduced new tools for podcasters, including new ways to turn video podcasts into clips and YouTube Shorts, and a new feature that helps create videos for audio-only podcasters. AI will power both and will roll out in the months ahead.

LinkedIn Updates Terms of Service to Cover Expanded AI and Ad Targeting Use
Andrew Hutchinson
LinkedIn is updating its Terms of Service to cover more ad personalization elements (via data sharing with parent company Microsoft) and enable additional AI processing of user data.

📣 Ads

US FTC probes Google, Amazon over search advertising practices, source says
Reuters
The Federal Trade Commission is investigating whether Amazon and Google misled advertisers who place ads on their websites. The FTC's consumer protection unit is conducting the investigations and focuses on whether Amazon and Alphabet properly disclosed terms and pricing for ads.

Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Anu Adegbola
Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales.

Reddit introduces 6-second Engaged Video Views
Kerrie Lopez
Reddit announces the beta launch of its 6-second Engaged Video Views optimization goal. It ensures your video ads are shown to users who are likely to watch to completion or for at least 6 seconds.

Amazon Ads launches new agentic AI tool that creates professional-quality ads
Amazon
“Within Creative Studio, advertisers can now click “chat” to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces compelling video and display ads”.

📝 Content Marketing

Content That Wins: Smarter Strategy in the AI Era with Shelley Walsh
Gianluca Fiorelli, Shelly Walsh
Learn how to master content strategy in the AI era as Shelley Walsh shares expert insights on SEO shifts, creative approaches, and building real audience trust.

What Is Content Marketing? How It Works in 2025
Rob Glover
Rob explains what content marketing is, how to get started, and shares tips and examples to help you be successful right out of the gate.

How To Measure Brand Marketing Efforts (And Prove Their ROI)
Alli Berry
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes. Alli goes through it. 

“Level up your content marketing funnel — here’s how I make the right content for each stage”
Jenny Bergen Clark
Jenny goes through the three stages of the content marketing funnel, the kinds of content that work best for each, and how to make sure every piece you create helps your audience take the next step.

😎 Creators & Influencers

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’
Alexander Lee 
As Discord steps up its pitch to advertisers, brands are increasingly approaching the platform as an influencer marketing play, sponsoring niche Discord servers to reach particularly engaged consumers.

“The Editorial Workflow That Doubled My LinkedIn Following in 6 Months”
Solène Rauturier
Capture 5 ideas daily, transform ideas and plan content, and create the content. Solène shares her LinkedIn editorial workflow and system in this step by step guide. 

Instagram affiliate marketing: What works (and what doesn’t)
Kimberly Steele
Drive real, measurable results with Instagram affiliate marketing in 2025. Build a strategy that converts and scales using Sprout Social’s smart tools.

How brands and creators are fighting for your attention — and your money
Hank Green, Amy Lanzi
Hank sits down with Amy to demystify digital marketing and explain why the fight for your attention has grown so fierce.

🤖 AI in Marketing

​​​Google adds Gemini to Chrome and Announces Upcoming AI Mode in Chrome Address Bar
Mike Torres
​Google has launched Gemini in Chrome for Mac and Windows desktop users in the US. Additionally, Google has announced that: Later this month in English in the US you’ll have the option to quickly access AI Mode right from the Chrome address bar (the omnibox); and in the coming months, Google will be introducing agentic capabilities to Gemini in Chrome.

ChatGPT search update focuses on quality, shopping, format
Danny Goodwin
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

​A Technical SEO’s Adaptation For AI Visibility
Nik Ranger
Learn to diagnose AI impact and proactively influence models with actionable strategies for the new era of search.