MarketingFOMO's Digital Marketing News 🔭 [September 15, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube’s multi-language audio feature for dubbing videos rolls out to all creators
Lauren Forristal
YouTube announced that its multi-language audio feature has officially launched after a two-year-long pilot. Now, millions of YouTubers can add dubbing to their videos in different languages.

Reddit Adds Tools To Help Publishers Share Their Content in the App
Andrew Hutchinson
Reddit’s rolling out a new “Links” tab in Reddit Pro. Apart from this, publishers will also now be able to sync their RSS feeds and automatically import their articles to Reddit Pro. 

LinkedIn Adds two new metrics: Saves and Sends
Sam Corrao Clanon
“Saves show you how many people got so much out of your post that they bookmarked it to revisit. Sends capture how many times your post got shared in a message on our platform”.

B2B social media marketing: 14 strategies for leads and reach
Michelle Martin
B2B social media marketing is one of the best ways to build your brand and find your audience. Michelle goes through how to get started.

📣 Ads

Google Ads Rolls Out New Creative & Omnichannel Tools
Matt G. Southern
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total budgets.

Meta expands Reels, Threads, and AI tools 
Meta
Meta is expanding Reels trending ads to all interested advertisers and agencies with a sales rep. Threads now offers expanded ad formats, including carousel ads, and simplified campaign setup.

Google adds YouTube breakdowns for Demand Gen campaigns
Anu Adegbola
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

How pricing features function on Shopping ads and free listings
Google Merchant Center
Core pricing concepts, automatic updates and discounts, special pricing programs and more. Google shares a comprehensive overview of how various pricing features work together on Shopping ads and free listings.

📝 Content Marketing

How To Get More Than a Laugh From Humorous Content Marketing
Ann Gynn
Get a chuckle and inspiration from 18 witty B2C and B2B campaigns. Fish with sausage rolls at the mall, kick a rock, revive a dead animated owl, get risqué, and more.

10 Content Marketing Tips to Improve Your Strategy
Carlos Silva
Create audience personas, conduct and publish original research and ensure all content connects to the buyer’s journey. Carlos shares 10 content marketing tips you can start implementing today.

Cheap Content Always Costs More
Melissa Popp
Cheap content looks affordable, but it costs you trust, rankings, and revenue. Melissa goes through how low-quality copy drags SEO, dulls brand voice, and burns budget.

Evergreen content: The only guide you’ll ever need
Katlyn Edwards
Evergreen content keeps working long after it’s published. Katlyn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.

😎 Creators & Influencers

“How I Make Money as a Nano-Creator”
Kirsti Lang
You don’t need a massive audience to make money as a creator, but you do need strategy, consistency, and a strong, authentic voice. Here's how Kirsti do it.

"You can make money doing this?!"
Laura M. Browning
Brandon Smithwrick's marketing secrets on building your brand, growing your audience, and why you should go hyper-niche

How Kopari’s VP of Marketing Built an 8-Figure Influencer Strategy (And How You Can Too)
Gogo Zoger
Kopari’s VP built an 8-figure influencer strategy. Gogo goes through her strategy for creating content flywheels using long-term thinking over big budgets.

The secret to influencer relationship management success
Emily Jenkins
Emily goes through influencer relationship management strategies to retain top creators, streamline collaboration, and switch one-off posts for long-term performance.

🤖 AI in Marketing

​AI Mode is now available in five new languages around the world
Google
​Google announced AI Mode availability in 5 new languages worldwide (in those countries where it's available already): Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

​The State of AI Search Optimization in 2025 From +200 Experienced SEOs
SEOFOMO
For the majority, AI platforms account for 0-5% of site revenue, however, AI visibility is now a concern for almost everyone, with 91% of SEOs reporting that decision-makers or clients have asked about their company’s AI search visibility in the past year. Here are the top learnings from the survey’s answers

​AI Bros: "SEO is dead because people are now searching via LLMs". Here's the data/facts backed reality
Aleyda Solis
LLMs are expanding and evolving (not killing) search as a discovery/marketing channel, here's the data.