MarketingFOMO's Digital Marketing News 🔭 [October 6, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Threads takes on X with the new communities feature
Sarah Perez
Threads is launching a new feature called Communities. Meta said it’s introducing over 100 communities to the app, where users worldwide can have casual conversations around topics like basketball, television, K-pop, books, and more.

YouTube Answers Creator Questions On Profanity Monetization
Matt G. Southern
YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics, and where creators can have control.

Does X Premium Really Boost Your Reach? An Analysis of 18M+ Posts
Tamilore Oladipo
Buffer analyzed more than 18.8 million posts from 71,000 accounts over the past year to assess the impact of X Premium on the performance of posts. The results show a growing divide: Premium accounts get around 10x more reach per post than regular accounts.

AI Engines Choose YouTube 200x More Than Any Other Video Platform—Your Brand Could Be Missing Out
BrightEdge
BrightEdge analyzed citation patterns across ChatGPT, Perplexity, and Google's AI products. YouTube isn't just winning; it's the only video platform that registers, creating a massive opportunity for brands that are already creating video content.

📣 Ads

Google adds ROI insights to Meridian marketing mix model
Anu Adegbola
Google is enhancing Meridian's open-source Marketing Mix Model (MMM) to help marketers make more intelligent, more precise budget decisions.

Facebook and Instagram to Offer Subscription for No Ads in the UK
Meta
Meta will give people in the UK the choice to subscribe to stop seeing ads on Facebook and Instagram. Subscription for no ads will cost £2.99/month on the web or £3.99/month on iOS and Android. The experience for those who choose to use their services for free will not change.

TikTok Announces New Ad Solution for Travel Industry 
Mark Mwachiro
TikTok is introducing Travel Ads powered by Smart+. This offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated creatives.

Pinterest introduces Top of Search ads and new advertising tools to power visual shopping decisions
Pinterest
Pinterest announced new visual-first advertising solutions, including Top of Search ads, local inventory ads for real-time in-store pricing, and Media Network Connect for integrating first-party retailer data.

📝 Content Marketing

5 Ways to Optimize Content for Perplexity AI
Connor Lahey
Choose high-performing topics, include semantic keywords in your content, reference and get featured in content from Perplexity’s trusted domains, and more. Connor goes through five tips for creating and optimizing content for Perplexity AI.

9 mistakes that ruin your content plan and how to fix them
Tamara Scott
A solid content plan drives results, but only if you sidestep the pitfalls. Tamara goes through how to keep your strategy focused, relevant, and effective.

Audience Research: How to Know What Your Buyers Really Want
Shreelekha Singh
Shreelekha goes through how to find audience insights across five key channels, with practical tactics you can use right away.

A guide to effective website copywriting: say what you mean and mean what you say
Alice Rowan
Leave the jargon behind, be clear and precise in your language, and use headings and formatting liberally. Alice goes through five key principles of writing clear, effective website copy.

😎 Creators & Influencers

“How I Create Content as Someone With ADHD: 7 Tactics + Tools I Lean On”
Kirsti Lang
Write everything down the second inspiration strikes, brain dump now, create later, and more. Kirsti goes through how she makes consistent content without burning out, and the tools that help her. 

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
Kimeko McCoy
“TikTok’s algorithm has been the catalyst for virality and creator success. But as a U.S. ownership deal is on the horizon, creators fear a U.S. regulated version of the algorithm could mean content suppression, less reach, and an unpredictable shift in what content gets shown”.

7 Reasons Why an Influencer Marketing Strategy Benefits SEO
Maureen Lepke
Maureen goes through what influencer marketing is, how influencer marketing and SEO complement each other, and more. Learn the tips for getting search engines to index social posts. 

Influencer media kit 101: Free template and expert tips
Sam Lauron
A strong influencer media kit will help you highlight your strengths and land more brand deals. Sam goes through how to make one in just nine steps.

🤖 AI in Marketing

​​​​Anthropic introduces Claude Sonnet 4.5
Anthropic
​​Anthropic released Claude Sonnet 4.5 along with a set of major upgrades to their products. “This is the most aligned frontier model we’ve ever released, showing large improvements across several areas of alignment compared to previous Claude models”. Pricing remains the same as Claude Sonnet 4, at $3/$15 per million tokens.

OpenAI announces Instant Checkout and the Agentic Commerce Protocol
OpenAI
OpenAI launches Instant Checkout, and US ChatGPT Free, Plus, and Pro users can buy from US Etsy sellers right inside chat; support for 1M+ Shopify merchants is coming soon. The tech, Agentic Commerce Protocol, is open-sourced and co-built with Stripe.

OpenAI releases Sora 2
OpenAI
OpenAI launches Sora 2, which generates realistic video and audio, including complex soundscapes and speech. It also includes parental controls for managing scroll limits, personalization, and direct messages via ChatGPT.

​Google AI Mode With More Visual Responses & Visual Fan-Out Technique
Barry Schwarz
Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.