MarketingFOMO's Digital Marketing News 🔭 [October 27, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

X is launching a marketplace for inactive handles
Terrence O'Brien
Premium Plus and Premium Business users will soon be able to browse and request inactive usernames on the X Handle Marketplace. Handles are going to be broken up into two broad categories- Priority and Rare handles. 

Instagram Adds New App Icons for Teen Users
Andrew Hutchinson
Meta’s trying to show that it’s still “down with the kids,” via a new option for teen accounts on IG, which will enable them to change their app icon to one of 6 new visuals.

• Related: Instagram Stories is getting new AI-powered editing tools by Karissa Bell

Reddit trends in 2025: How marketers can track what’s next
Rob Glover
Rob goes through how to track Reddit trends in 2025 to spot what’s next, uncover real audience insights, and fuel smarter marketing decisions.

Snapchat makes its first open prompt AI Lens available for free in the US
Sarah Perez
Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. With the Lens, users can edit their own Snaps using custom prompts or generate their own.

📣 Ads

Google Ads to permanently delete canceled accounts after six months
Anu Adegbola
Google is tightening its account retention policy; canceled Google Ads accounts will now be permanently deleted six months after cancellation, marking the end of indefinite account storage.

Google Local Search Ads In Google Maps Now Supports Sitelinks
Barry Schwartz
Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface.

Google Ads Rolls Out AI-Powered Asset Suggestions
Hana Kobzová
Google Ads introduced a new Suggested Assets tab. The feature uses AI to recommend text, image, and video assets based on existing ad content.

Google AdSense Adds Confirmed Click Status Breakdown To Reports
Barry Schwartz
Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your reports under the "Breakdowns" dropdown selector at the top left.

📝 Content Marketing

Expert Advice for Building a Content Team
Pat Ahern
Pat shares expert advice on building a content team, including signs you need to hire, when to hire your first content role, and quotes from industry experts.

How to write an about page that actually converts
Alice Rowan
Whether you’re a freelancer, SMB, or enterprise business, you cannot afford to overlook your about page. Alice shares tips on how to write an about page.

How to turn internal docs into content that converts
Stephanie Trovato
Stephanie goes through how to spot which internal docs have external potential, transform them without losing authenticity, and build a repeatable system that turns enablement into engagement.

5 Pillar Page Examples & Why They Work
Ana Camarena
Ana explains why these five pillar page examples rank for keywords, get organic traffic, and engage visitors.

😎 Creators & Influencers

YouTube’s likeness-detection technology has officially launched
Lauren Forristal
YouTube has officially rolled out its likeness-detection technology to eligible creators in the YouTube Partner Program, following a pilot phase. The technology allows creators to request the removal of AI-generated content that uses their likeness.

How to build enterprise influencer marketing programs
Tanatswa Chingwe
Influencer marketing isn’t just for DTC brands. Tanatswa goes through how enterprises can partner with industry voices, scale campaigns, and drive measurable ROI.

How Brands Are Making Influencer Marketing Feel Real Again
Angelica Frey
Work with nano and micro-influencers, use product seeding to build relationships, and transition from seeding to affiliate programs. Angelica goes through how brands can cut through customer fatigue to make influencer marketing effective.

YouTube affiliate marketing: Turning content into conversions
Kimberly Steele
Evaluate high-quality YouTube partner programs, partner with the right content creators for your brand, and use content types that drive engagement. Kimberly shares six brand strategies for YouTube affiliate marketing.

🤖 AI in Marketing

Reddit sues Perplexity, SerpApi over scraping Google Search data
Danny Goodwin
​​​Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.

OpenAI Introduces ChatGPT Atlas web browser
OpenAI
OpenAI introduces ChatGPT Atlas, a new web browser built with ChatGPT. It can also work for you in Atlas using agent mode. It is launching worldwide on macOS to Free, Plus, Pro, and Go users.

​Third-Party Sources Drive 85% of Brand Discovery
Oshen Davidson
​A research developed by AirOps across +21.3K brand mentions across ChatGPT, Claude and Perplexity found brands mentioned in AI search for top-of-funnel commercial queries are 6.5x more likely to come from third-party content than the brand itself, showing how owned and earned visibility must work together.