MarketingFOMO's Digital Marketing News 🔭 [October 21, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube Introduces Changes Across Web, Mobile, and TV
Matt G. Southern
YouTube announces updates, introducing new features across all platforms in response to user feedback.

How to create a Black Friday social media marketing strategy
Jasmine Williams
Create a winning Black Friday social media strategy with the top tips by Jasmine. See different types of campaigns and get inspired with real brand examples.

9 tips for Reddit marketing (that Redditors won’t hate)
Michelle Martin
Reddit marketing is tricky for brands to get right. Michelle shares how to break through to your audience without being roasted.

What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)
Kirsti Lang
Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Kirsti shares everything you need to know about creating yours.

📣 Ads

Amazon Ads Launches New AI Tools for Advertisers – AI Creative Studio and Audio Generator
Amazon
Amazon Ads introduced AI Creative Studio and Audio Generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach.

LinkedIn expands video ad options and enhances automated campaigns
Anu Adegbola
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.

Google Merchant Center Adds New Verification Methods
Barry Schwartz
Google has added two new verification methods for merchants/retailers within the Google Merchant Center next. The new methods are to verify via a business email or via an e-commerce/shopping platform.

Google Ads Announces New 11-Year Data Retention Policy
Swipe Insight
Starting November 13th, Google Ads will implement a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will be retained for 11 years. 

📝 Content Marketing

10 Effective Content Marketing Tactics for 2024 and Beyond
Rachel Handley
Rachel has rounded 10 of the most effective content marketing tactics to use in 2024 and beyond in this guide.

Curious About What Works in 2024? These 22 Content Marketing Stats Have the Answers
Jeff Bullas
Jeff shares 22 must-know content marketing stats for 2024 that reveal key trends and insights to boost your marketing strategy and ROI.

Optimize Your Website: Learn What Content You Need on Every Key Page
Vicki Thomas
Vicki shares what to include on your home, about, services, and contact pages in this guide. 

5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors [Podcast]
Barb Davids
Barb shares five simple things you can do to make your website stand out from the competition and feel more human.

^[Sponsor]
💡 Technical SEO for eCommerce: A step-by-step guide

Selling products online starts with getting those products in front of your potential customers. If you want to use Google to do that, then you need to ensure that your products and content are discoverable. ​

Learn how to approach technical SEO for eCommerce websites for better rankings and even better revenue in this comprehensive guide from Wix.

😎 Creators & Influencers

How Poppi’s Gen Z-Friendly Branding Has Built a Powerful Community of Probiotic Soda Lovers
Courtney Faiella
Courtney shares 10 actionable marketing tips on what Poppi is doing right and what shoppers want more of in this guide.

5 Most Important Influencer Marketing Statistics You Need to Know
Candice McDowell
Candice shares five influencer marketing statistics highlighting key trends and insights for brands to drive engagement and boost campaign success.

How Content Creators Can Get A Brand's Attention
Emma Cortes Ellendt
If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful.

How To Conduct Effective Influencer Outreach
Shopify Staff
Learn how to reach out to the best influencers for your brand and how to build lasting relationships with influencer partners.