MarketingFOMO's Digital Marketing News 🔭 [October 20, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube rolls out its redesigned video player globally
Anna Washenko
YouTube redesigned its video player, which has made the icons and UI elements less cluttered. This new player design will appear on mobile, web, and TV devices. You'll also see a new threaded approach to replies, among other updates. 

X plans to show more information about user profiles to help improve trust
Sarah Perez
X will experiment with displaying more information on user profiles, including details such as the date the account was created, its location, the number of username changes it has undergone, and how it’s utilizing X’s service.

Threads now has group chats
Jess Weatherbed
Meta is adding group chats to Threads, allowing users to message multiple friends in shared conversations. Threads users can add up to 50 people who follow their Threads account.

Instagram Teen Accounts Will Be Guided by PG-13 Ratings
Meta
Instagram is revamping Teen Accounts to be guided by PG-13 movie ratings, meaning teens will see content that’s similar to what they’d see in a PG-13 movie, by default.

📣 Ads

Google to expand ads in AI Overviews to more markets
Anu Adegbola
​As expected, Google will roll out ads within AI Overviews beyond the U.S. to select English-speaking markets by the end of 2025. Google’s gradual rollout will give advertisers and users time to adapt to new ad placements and formats; and could provide early insights into how generative AI changes ad visibility, performance, and measurement across Search.

Google introduces new ‘Sponsored results’ ad label
Google
Google will now group text ads with a single “Sponsored results” label. It is rolling out globally on desktop and mobile and applies to other ad types, such as shopping ads. They’re also adding a new “Hide sponsored results” that allows you to collapse text ads with a single click. 

YouTube’s New “Promote” Button Links Directly to Google Ads
PPC News Feed
A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad setup flow for connected Google Ads accounts, seems aimed at helping creators boost videos fast.

Google says you need certification for prescription drug advertising
Anu Adegbola
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.

​Google Merchant Center Now Supports Physical Goods Subscriptions
Barry Schwartz
​Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this "will be available to all eligible Shopping ad merchants in the United States." For merchants to use this, they need to update their product feed with the subscription cost attribute and its associated sub-attributes.

📝 Content Marketing

How Creativity Future-Proofs Your SEO Content
Samantha Blunk
Creativity makes your content irreplaceable, it encourages adaptability, and builds emotional connection. Samantha goes through three reasons why creativity is the key to longevity.

Forgetting Funnels and Building Feelings - The Future of Content Marketing
Anjana
“Your content stays with people when it evokes emotions, whether it is inspiration, curiosity, or being understood. And when it stays with people, it leads to purchases”.

Content Chunking: What Is It & Should You Care?
Tushar Pol
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process. Tushar shares tips to make your content AI-friendly. 

The intersection of SEO, Content, and PR
Sara Galbiati
Search is evolving fast, and visibility now equals reputation. Sara goes through how uniting SEO, content, and PR can help brands build trust, authority, and lasting organic visibility.

😎 Creators & Influencers

The definitive guide to creating engaging podcast content
YouTube
Find your visual voice, make an eye-catching thumbnail, and use video chapters and keyword-rich descriptions. YouTube shares how to create engaging podcasts. 

“Everything I’m Trying to Grow to 1,000 Followers on Threads”
Tamilore Oladipo
Determine the content pillars, commit to a daily rhythm of scheduled and spontaneous posts, and use engagement as a growth lever. Tamilore goes through how she’s trying to grow to 1,000 followers on Threads.

In graphic detail: How AI is going to shape influencer marketing next year
Krystal Scanlon 
“9% of marketers said they are planning to partner with virtual influencers, while only 2% said they intend on creating their own avatars, and partner with a digital clone of a creator”.

Creator Marketing 101: Building a Creator Marketing Strategy
Shopify
Learn all about creator marketing, how it differs from influencer marketing, why it matters to brands, and how to build a successful creator ads strategy.

🤖 AI in Marketing

​​​​Google Explains Next Generation Of AI Search
Roger Montti
​​​Google’s Robby Stein said that there are three essential components to the “next generation” of Google Search: AI Overviews, Multimodal search, and AI Mode. He goes through them in this must-read interview.

New Data Study: What Queries Is ChatGPT Using Behind The Scenes?
Chris Long
Chris analyzes search behavior in ChatGPT so we can better understand what strategies will work to optimize for them: How Many Fan Out Queries Does ChatGPT Use? How Frequently Does ChatGPT Use Search By Industry? How Do Query Fan Outs Change By Industry? And much more.

How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents
Gianluca Fiorelli
Gianluca explains how to construct a unified knowledge graph, connect to the customer’s mind with search Intelligence, integrate search intent to the keyword graph with named entity recognition, and more in his latest guide.