MarketingFOMO's Digital Marketing News 🔭 [October 13, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram will award top creators with a gold ring. But no cash
Zach Vallese
Instagram announced the launch of a new “Rings” award that will give 25 creators a gold ring and a matching badge on their profile. Winners will be chosen by a panel including Instagram chief Adam Mosseri, Spike Lee, Marc Jacobs, and Marques Brownlee.

• Related: Instagram updates its Map feature to make it easier to tell if you’re sharing your location by Aisha Malik

YouTube opens ‘second chance’ program to creators banned for misinformation
Jay Peters
YouTube is now giving some creators, including those who were banned for spreading COVID and election misinformation, a chance to make a new channel. The pilot won’t be available if you were banned for copyright infringement or for violating YouTube’s Creator Responsibility policies.

Facebook's Algorithm Update Aims to Show You Reels You'll Actually Like, Even if They're AI
Katelyn Chedraoui
Facebook’s algorithm update will prioritize newer content, showing you 50% more Reels that were posted on the same day you're scrolling. Apart from that, Facebook is also adding AI-powered search suggestions and friend bubbles – similar to Instagram. 

YouTube View Drops Likely Tied To Ad-Block List Change
Matt G. Southern
Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison account says the change wasn’t on YouTube’s side and points to a widely shared explanation: an ad-blocking list update that interferes with how views are logged.

📣 Ads

YouTube Announces Third-Party Activation Partners To Support Advertisers
Andrew Hutchinson
YouTube launches a new “Activation Partners” program that will highlight third-party providers approved to assist with YouTube ads. The new partners will have a focus on CTV campaigns, with YouTube noting that it’s now the number-one streaming platform in the U.S.

Meta cuts political ads across the EU
Anu Adegbola
Meta will stop running all political, electoral, and social issue ads across the European Union, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations.

Microsoft Advertising Ad Grant Program To Be Shut Down
Barry Schwartz
Microsoft will shut down its Microsoft Advertising Ads for Social Impact ad grant program in December 2025. The final grants will be awarded on November 30, 2025, and nonprofits will have 45 days to spend their grant.

Google AdSense Replaces Ad Networks With Authorized Buyers
Matt G. Southern
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

📝 Content Marketing

The New SEO Checklist for Content That Ranks
Tom Demers
Give Google what it wants, break up and intelligently format content, and include multiple types of media. Tom shares a checklist to help you ensure your blog posts rank, drive organic traffic, and ultimately lead to sales.

5 Content Marketing Ideas for November 2025
Armando Roggio
Armando goes through five content marketing ideas for next month, which include shopping with AI Assistants, Movember and men’s Health, Veterans Day, and more. 

Complete guide to user-generated content (UGC) in 2025
Claire Beveridge
Claire explains what user-generated content is and how to apply it strategically to build trust, increase engagement, and ultimately, drive more conversions.

Why Your Brand Needs a Point of View Exchange (and How To Build One)
Robert Rose
Many brands generate endless ideas but struggle to define what they believe. A point of view exchange creates the clarity that marketing, sales, and product teams need. Robert goes through how to build a POV exchange.

😎 Creators & Influencers

Why brands should stop overlooking their most powerful influencers: customers
Sophie Miller
Brands are partnering with customers to promote products and build engagement. Sophie goes through why buyers are becoming the new influencers.

TikTok Ups Subscription Revenue Share for US Creators
Andrew Hutchinson
In an effort to get more creators building reliance on the app, TikTok is now offering North American creators up to 90% of their subscription earnings through new bonus incentives.  

MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry
Sarah Perez
If MrBeast is openly questioning whether AI is an existential threat to his business and others like it, then it's fair to say that smaller creators are likely even more worried.

7 real examples of how to make money on Instagram: A guide for small businesses & creators
Kimberly Steele
Sell through Instagram shopping, offer affiliate opportunities, and grow reach with influencer marketing collabs. Kimberly goes through seven ways to make money on Instagram for small businesses and content creators.

🤖 AI in Marketing

​​​​OpenAI Introduces apps in ChatGPT and the new Apps SDK
OpenAI
​​OpenAI is launching a new generation of chat apps within ChatGPT, available to all logged-in users outside the EU on Free, Go, Plus, and Pro plans. These apps include Booking.com, Canva, Coursera, Zillow, and more. Developers can start building their own apps with the new Apps SDK, now in preview.

• Related: OpenAI launches AgentKit

Google’s AI Mode is now available in more languages and locations around the world
Hema Budaraju
AI Mode is now available in over 35 new languages and over 40 new countries and territories. This makes AI Mode available in over 200 countries and territories, including many across Europe.

“I Found It in the Code, Science Proved It in the Lab: The Recency Bias That’s Reshaping AI Search”
Metehan Yesilyurt
A team from Waseda University published a study testing seven major AI models by adding fake publication dates to search results and measured what happened. Every single model fell for it. Metehan goes through the study and what it means for marketers.