MarketingFOMO's Digital Marketing News 🔭 [November 3, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Threads adds ‘ghost posts’ that disappear after 24 hours
Sarah Perez
Threads is introducing a new “disappearing posts” feature that will allow users to share their thoughts and engage in conversations that are automatically archived after 24 hours.

YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
Matt G. Southern
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. 

• Related: YouTube will 'strengthen' enforcement around violent and gambling games in November by Mariella Moon

What Is a Good Facebook Engagement Rate? Data From 52 Million+ Posts
Tamilore Oladipo
Tamilore goes through the average Facebook engagement rate by follower tier and shares what the numbers actually mean in practice. “Photos tend to get 34.7% more engagement than text-based posts and 43.8% more engagement than video posts”.

Pinterest experiments with new AI-powered personalized boards
Lauren Forristal
Pinterest announced new AI-powered upgrades to its boards to make them more personalized for users. These features include an AI-driven collage, “Styled for you,” that helps users create outfits from saved fashion Pins, and “Boards made for you,” which are personalized boards curated with AI. 

📣 Ads

Google Labs and DeepMind launch AI marketing tool Pomelli
Daniel Adonai, Bea Alessio
Google introduces Pomelli, a new AI experiment from Google Labs that helps small-to-medium-sized businesses easily generate scalable, on-brand social media campaigns.

Sweepstake Casinos Now Banned Under Google Ads Policy
Hana Kobzová
Starting October 28, 2025, Google will update its Gambling and Games policy to ban sweepstakes casinos explicitly. This clarification means these game types are not eligible for certification, and any existing certifications for advertisers promoting sweepstakes casinos will be revoked.

Google Ads Campaign Level Audience Exclusions To Performance Max
Barry Schwartz
Google Ads is bringing the ability to do campaign-level audience exclusions to Performance Max (PMax) campaigns. According to some, this feature can be activated if you reach out to your Google Ads rep and ask for it.

Google’s Robby Stein: Ads aren’t going away in AI search
Danny Goodwin
Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

📝 Content Marketing

Thought leadership content: Build authority & trust
Zoe Ashbridge
Zoe explains what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.

Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)
Louise Linehan
Revive your top pages, fill topic gaps, and provide information gain. Louise goes through how to republish old blog posts effectively to enhance SEO performance. 

Why the ROI Obsession is Killing Content Marketing
Sarah Mitchell
“Start by defining what success looks like for each piece of content, each channel, each campaign. What purpose does it serve? A blog post drives awareness of a webinar series. The webinars capture leads. A follow-up email sequence qualifies those leads. A case study helps Sales to close deals”.

AI Content Marketing: What It Is & How to Get Started
Zach Paruch
Zach goes through how AI tools can streamline your content marketing so your team creates better content in less time.

😎 Creators & Influencers

YouTube will let you opt out of AI upscaling on low-res videos
Jess Weatherbed
YouTube says it will start automatically upscaling videos uploaded below 1080p, using AI to bump them to HD resolution, and plans to support upscaling to 4K “in the near future”, but both creators and viewers will be able to opt out.

Inaugural Adobe Creators’ Toolkit Report findings
Adobe
Adobe surveyed over 16,000 creators across different countries to uncover the mindsets, behaviors, and expectations shaping the future of creative work and the creator economy. “69 percent of creators are concerned about their content being used to train AI without permission”.

Sephora now has 1,000 creator storefronts. What does that mean for affiliate marketing?
Katie Hicks
“As creators’ influence continues to grow, Brent Mitchell, VP of social media and influencer marketing at Sephora, told us he sees the retailer’s opportunities to offer monetization options to creators are also expanding”.

Adobe Announces YouTube Shorts Creation Tools in Premiere
Andrew Hutchinson
Adobe has announced a new integration with YouTube, which will enable Premiere creators to edit and post YouTube Shorts directly from the app, using a range of templates and tools to produce more professional-looking, effective Shorts clips.

🤖 AI in Marketing

Microsoft Locks In OpenAI Partnership Through 2032
Matt G. Southern
​​​​Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B. The companies also changed how exclusivity works. Microsoft keeps exclusive IP rights and Azure API exclusivity, but OpenAI can now collaborate with other partners.

​Making JavaScript websites AI and LLM crawler-friendly
Dan Taylor
​Dan describes how search engines like Google render JavaScript, what happens when crawlers cannot render content, how AI systems handle JavaScript-based pages, and more.

​How to Earn LLM Citations to Build Traffic & Authority
Mateusz Makosiewicz
​The real question isn’t whether you can outdo Wikipedia on broad topics. It’s whether you can become the trusted expert in your specific niche, the source that language models rely on when people ask about your field.