MarketingFOMO's Digital Marketing News 🔭 [November 25, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn is shutting down its 'Audio Events' feature
Matt Binder
LinkedIn announced that it would be combining Audio Events with LinkedIn Live, effectively shutting down the audio-only streaming feature on December 2, 2024.

Threads Seeks To Put More Emphasis on Followers To Address Creator Concerns
Andrew Hutchinson
Threads rolled out custom, keyword-based feeds to all users. “We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today”.

The Top Social Trends Published Monthly [+ Insights from the Semrush Social Team]
Irina Zeleneva
Irina shares the latest trends, insights, and strategies for November 2024 so you can succeed on every platform.

TikTok launches AI video generation tool for marketers
Anu Adegbola 
Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.

📣 Ads

Google Rolls Out First-Party Data Solution For Analytics Users
Matt G. Southern
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.

Google Ads Introduces “Conversation Started” Conversion Action
Arpan Banerjee 
Google Ads has introduced a new conversion action, “Conversation Started.” It is designed to track when users initiate conversations through message-based assets. 

Google Ads API 2025 release and sunset schedule
Google Ads
Google announces their tentative 2025 release and sunset schedule for upcoming versions of the Google Ads API to bring greater clarity to your planning cycle.

Meta Expands Instagram Reels Support for Video View Optimization in Ad Campaigns
Swipe Insight
Meta has expanded its video advertising capabilities by enabling Instagram Reels placement for campaigns optimized for video views, enhancing advertisers' ability to reach audiences through short-form video content.

📝 Content Marketing

Long-form content makes a comeback in marketing strategies
FIPP
In the dynamic world of marketing and content creation, long-form content is making a notable resurgence, according to research by the global creator agency, Billion Dollar Boy. 

Content Creation For Business Owners: A No-BS Guide To Getting Results
Renae Gregoire
Great content isn't about fancy marketing degrees or million-dollar strategies. Renae shares four pillars of content creation that actually work.

Selling Content 101: How To Craft a Content Selling Strategy
Shopify Staff
Understand your target audience, examine your marketing funnel, and maximize your content’s usefulness. Learn how to create a content-selling strategy in this guide. 

‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Kristina Monllos
Part of the problem for legacy marketers looking to do a rebrand is not only finding an approach that appeals to established fans while also drawing in new ones, but it’s to do so in a way that stands out in the right way.

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💡 An In-Depth Guide to On-Page SEO & Content Optimization

Dive into the latest strategies to optimize your on-page SEO and content to drive stronger organic performance and deliver better user experiences.

😎 Creators & Influencers

How to hire an influencer: A guide for successful partnerships
Sam Kendall
Sam shares how to hire an influencer that’s perfect for your brand by following a five-step guidance process.

Setting Your Influencer Budget — “Here’s Everything I Learned About Working With Influencers”
Kinzal Jalan
The world of influencer marketing is vast and varied. Kinzal shares expert insights that can help you with your influencer budgeting in this guide.

How Making Money as an Influencer Has Changed in a Decade
Lindsay Dodgson
Experts say the "savviest creators" are "leveraging multiple income streams," including brand partnerships, merch, subscriptions, and equity deals.