MarketingFOMO's Digital Marketing News 🔭 [November 18, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

The 15 social media trends that will shape your 2025 strategy
Karolina Mikolajczyk, Liz Stanton, Amanda Demeku
Learn about the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts.

LinkedIn Launches 'Open to Volunteer' to Connect Members with Nonprofit Opportunities
Swipe Insight
LinkedIn has introduced a new feature called 'Open to Volunteer' to help members find volunteer opportunities that match their skills and interests. 

Meta introduces views to simplify content distribution metrics
Meta
Views will now be the primary metric on Facebook for reels, videos, posts, and stories. Here's what you need to know.

YouTube is getting in on the digital gifting game
Umar Shakir
YouTube is launching a TikTok-style gifting feature that lets viewers buy “jewels” to exchange for gifts that appear during their favorite creators’ livestreams.

📣 Ads

Google says it will stop serving political ads in the EU
Jess Weatherbed
Google has dropped political ads in response to regulations adopted by France, Canada, and Brazil, and now it says the EU is next.

Perplexity brings ads to its platform
Kyle Wiggers
AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform soon.

Amazon sponsored brands ads are now available for authors in Canada and Australia
Amazon
Authors in Canada and Australia can now engage readers by creating Sponsored Brands ads with custom image and video ads. 

Google Is Updating Its Customer Match Policy
Brooke Osmundson
Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.

📝 Content Marketing

At Least One of These Predictions for Marketers Is True
Content Marketing Institute
Create for moments, not momentum, gain from shifting trust, operate in a non-regulated AI world, and more. Learn about what prediction will come true for marketers in 2025.

Don't let performance marketing ruin your content strategy
Noah Greenberg
Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, meaningful returns.

100+ Winter Content Ideas to Keep Your Marketing Momentum
Rob Glover
Rob shares winter content ideas to engage your followers and customers and stay top of mind throughout the year.

How to Create a Content Marketing Plan in 7 Steps
Sydney Go
Sydney explains how to create a content marketing plan that brings your strategy to life and gets results.

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😎 Creators & Influencers

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Sam Bradley
“The goal is to listen better, get closer to real people, use diverse voices and insights, and move from selling to truly connecting”.

‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche
Kirsti Lang
One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche. 

28 Important Influencer Marketing Statistics To Know in 2025
Elise Dopson
Elise shares 30+ influencer marketing statistics about the average costs, engagement, and return on investment (ROI) you can expect. 

How Much Should an Influencer Marketing Campaign Cost? A Marketer’s Guide
Paloma Gracia
Influencer marketing is the quickest way to get visibility. Paloma dives into campaign costs and starts planning your very own influencer marketing campaign.