MarketingFOMO's Digital Marketing News 🔭 [November 17, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026
Nick Nelson
Nick goes through eight steps in a successful B2B social media marketing plan, including audience research, selecting and prioritizing social channels, and engaging in social listening and sentiment analysis. 

YouTube Debunks 24-48 Hour Upload Delay Recommendation
Matt G. Southern
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public.. Waiting 24–48 hours offers no benefit.

Replying to Comments Boosts Engagement by 5-42% on These Major Platforms
Kirsti Lang
Replying to comments can boost social media engagement by 5-42% across platforms, according to Buffer’s analysis of nearly 2 million posts. Here's how it works and why it matters.

X Awards First Set of ‘Certified Banger’ Posts
Andrew Hutchinson
X has now officially launched its new “Bangers” promotion effort, which will reward the best creators in the app with a dedicated “Bangers” badge for the best X posts, based on “authentic interactions,” each month.

📣 Ads

Microsoft Clarity Required For Third Party Publishers Or Else...
Barry Schwartz
Microsoft is now requiring all third-party publishers to use Microsoft Clarity to be paid for impressions and clicks from Microsoft Advertising. "Any Microsoft Advertising clicks that do not have Clarity will be filtered out and result in nonbillable impressions/clicks".

Reddit Launches Interactive Ad Options
Reddit Ads
Reddit launches Interactive Ads, which are a Reddit-unique ad unit that lets brands build custom, interactive ad experiences directly for Reddit’s communities. Early testers of Interactive Ads on Reddit include Paramount Pictures, Electronic Arts (EA), the Ad Council, and Red Bull.

Google launches AI-powered advisors
Anu Adegbola
Google’s new Ads and Analytics Advisors give advertisers faster ways to analyze data, optimize campaigns, and turn insights into immediate results.

Card-Based Ads Now Live in Google Images Tab on Mobile
Hana Kobzová
Google has rolled out an ad carousel in the Images tab on mobile, now appearing across all categories, not just shopping-related ones.

📝 Content Marketing

The 8-Step Workflow for Content Hubs Creation
Gianluca Fiorelli
Stop 'content-for-content 'sake.' Learn to engineer a Content Hub that builds authority and converts users. Gianluca goes through the 8-step methodology.

Why Your 2026 Marketing Strategy Should Lead (Not Follow) Your Technology Choices
Robert Rose
Many leaders choose technology that promises to cut costs, then design their marketing plans to fit the tools. Robert explains why (and how) you should flip that approach in 2026.

User-Generated Content: What It Is, Why It Matters, and How to Add It to Your Strategy
Rochi Zalani
Rochi goes through all about user-generated content, what it is, why you should use it, and how to leverage it in your marketing channels.

Semantic depth in SEO: Go beyond keywords to rank higher
Christy Correll
Semantic depth shows Google your content has substance. Christy explains how to cover topics thoroughly, build authority, and rank with context-rich content.

😎 Creators & Influencers

Threads targets podcasters with new features, aiming to become the home for show discussions
Sarah Perez
Threads will now begin targeting a specific type of creator: podcasters. Threads will roll out a couple of new features: For one, it will give podcast links in the feed a unique and more pronounced look. Creators, meanwhile, will get a dedicated spot in their user profile to add a link to their podcast.

YouTube Adds New ‘Hype’ Options, Members-Only Content Filters
Andrew Hutchinson
YouTube’s rolling out a new way to help promote rising creators, while it’s also got a new filter option for channels, in order to help paying users find the content that they’ve paid for in the app.  

TikTok's new 'bulletin board' feature lets creators send updates to their fans' inboxes
Karissa Bell
TikTok introduced a new "bulletin board" feature for creators that allows them to blast out updates directly to their followers' inboxes. The idea is similar to broadcast channels on Instagram or Telegram's one-way messaging feature.

Your Pinterest influencer marketing blueprint
Jasmine Williams
Optimize for search, use high-converting content formats, and embrace micro- and nano-Influencers for authentic reach. Jasmine goes through how brands can build a Pinterest influencer marketing strategy in this guide. 

🤖 AI in Marketing

​The Top Vertical AI Search Traffic Players Shift from October 2025
Aleyda Solis
​I’m tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US: AI traffic is still tiny today (0.51% of organic volume) but growing explosively (+32% vs -0.3% for organic). Comparison Sites Beat Direct/Brand Sites and Premium News Dominates Broadcast News. Learn about these and more insights in this report.

​3 Common mistakes to avoid when investing in AI search
Aleyda Solis
​Not aligning AI search optimization efforts with existing SEO initiatives. Expecting the same goals and using the same metrics as traditional search. Obsessing over tools’ sample prompts instead of taking their fluid, context-driven nature into account. I explain how to avoid these common AI search optimization mistakes in my latest SEL contribution.

​AEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Lily Ray
​Lily goes through how to separate hype from reality in today's AI search landscape, since many of the “new” optimization tactics being discussed are updated best practices that have always mattered. However, at the same time, we’re seeing shifts in how users search, how engines retrieve and summarize information, and how visibility is measured in AI-driven environments.