MarketingFOMO's Digital Marketing News 🔭 [November 10, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

TikTok announces its first awards show in the US
Aisha Malik
TikTok announced that it’s launching its first-ever TikTok Awards show in the U.S. The awards will include “Creator of the Year,” “Video of the Year,” “Muse of the Year,” “Breakthrough Artist of the Year,” and more. The awards show will take place on December 18 at the Hollywood Palladium in Los Angeles. 

25 Creative YouTube Shorts Ideas for Your Next Video
Shea Karssing
Repurpose content from your Instagram Reels, share short clips from your existing YouTube channel videos, and more. Shea shares 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.

Instagram Adds Competitor Insights for Professional Accounts
Andrew Hutchinson
Instagram has added a new “Competitive Insights” section to its Professional Dashboard. You can choose up to 10 accounts to compare your performance against, with side-by-side comparison data on relative follower growth and posting frequency across Reels, feed posts, ads, and more.

Mastodon’s latest software update brings quote posts to all server operators
Sarah Perez
Mastodon is rolling out its latest release, version 4.5, which brings support for Quote Posts to all server operators, along with other features for admins, conversation improvements, and more.

📣 Ads

Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Frederick Vallaeys
In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by profit, not volume. Frederick goes through it. 

The New Google Search Ad Layout Is Causing Accidental Clicks
Barry Schwartz
A few weeks ago, Google launched the large "Sponsored results" label that groups numerous ads under one label, then adds a "Hide sponsored results" button. Well, it is leading to accidental ad clicks based on what we’re reading and hearing across the industry.

Google’s Smart Cropping Can Be Disabled by Support
Hana Kobzová
If your Shopping ads are showing oddly cropped product images, Google Merchant Center’s “Smart Cropping” feature may be the reason. There is currently no way to disable Smart Cropping directly; however, advertisers can contact Google support to have it turned off manually for their account.

Google Ads Editor Version 2.11 Is Now Available
Barry Schwartz
Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features.

📝 Content Marketing

How to Write An Optimized Content Brief + Free Template
Andy Chadwick
Define your target audience, identify your primary keyword, conduct a SERP analysis, and outline your headings and structure. Andy goes through how to use the content brief template to create briefs that get results.

How showing up — even when you’re scared — builds marketing confidence
Kath Pay
Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Kath goes through how courage and connection can transform your marketing.

Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Purna Virji
Build operational systems that help founders stay visible, authentic, and consistent on LinkedIn without draining their time. Purna goes through it. 

What If Your Best Content Comes From Complaints?
Amanda Ryan
Amanda explains how to turn criticism into fuel without burning credibility by reframing the narrative, repurposing the insight, and respecting the platform.

😎 Creators & Influencers

The Creator Economy Just Moved Into the Newsroom, Are You There Yet?
John Shehata
Empower journalists who want to act like creators, encourage leadership to be public, and invest in short-form video content. John explains how to build a newsroom that thrives in the creator economy rather than competing with it. 

How Marketers Are Planning to Use AI, Influencers and More in 2026
Andrew Hutchinson
“The rise of short-form video has made influencer marketing a more valuable consideration, because it’s much harder to tap into short-form video trends if you don’t understand the medium, and the way that people are using it”.

After early success, the NFL plans more creator-led broadcasts
Seb Joseph
Creators will broadcast more NFL games. After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its SVP of social, influencer, and content marketing.

A Digital Marketing Shift: Are Influencers Out And Communities In?
Solomon Thimothy
You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling; a dedicated community will do it for you. Solomon goes through how to create a community. 

🤖 AI in Marketing

​Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Danny Goodwin
​​​​Organic click-through rates for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by Seer Interactive.

​Microsoft brings AI Search to Copilot with emphasis on citations
Barry Schwartz
Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine: Copilot. Microsoft said its Copilot responses “will now include more prominent, clickable citations and the option to see aggregated sources.” Plus, Microsoft added a new dedicated search experiment within Copilot.

The Top Verticals Players AI Search Traffic Trend Tracker
SEOFOMO
I’m tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to better understand AI traffic impact and shift over time vs organic search. The main highlight so far: AI traffic is still negligible vs organic search. There are also two distinct patterns: Information aggregators (High Mentions, Low Traffic) and Transaction/Brand sites (High Traffic, Low Mentions).