MarketingFOMO's Digital Marketing News 🔭 [May 4, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn Takes First Steps Towards Creator Monetization With ‘BrandLink’
Andrew Hutchinson
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content with an expansion of its Wire program, which it’s now renaming as “BrandLink”.

Reddit Q1 Report: What It Means For Digital Marketing And SEO
Roger Montti
Reddit reports strong traffic growth from both logged-in and logged-out users, with usage increasing significantly year-over-year.

Instagram likes: Why they matter, and how to get more in 2025
Michelle Martin
Whether or not you can see Instagram likes, they’re an important signal for the Instagram algorithm. Likes can help your posts get seen — Michelle goes through how to get more of them in this guide.

Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
Ann Gynn
Don’t let your company’s LinkedIn presence be a snoozefest. Wake it up with this practical expert advice that will make it sing better than all the rest.

📣 Ads

PayPal Is Launching Programmatic Ads Powered By Shopping Data
Lauren Johnson
PayPal Ads will begin selling programmatic ads to marketers, said Mark Grether, SVP and general manager of PayPal Ads.

Google Introduces Channel-Level Reporting for Performance Max Campaigns
Swipe Insight
Performance Max is introducing new reporting features for channel performance, search terms, and assets to assist advertisers in optimizing campaigns on Google platforms.

Mark Zuckerberg just declared war on the entire advertising industry
Nilay Patel
In an interview with Stratechery, Meta’s CEO described a future in which all you need is a product and a bank account, and Facebook’s AI can do the rest.

Google AdSense To Show Ads In AI Chatbots
Barry Schwartz
Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.

📝 Content Marketing

Content aggregators can help you get more eyes on your marketing collateral — here's how
Rebecca Riserbato
Rebecca goes through what content aggregation is, how marketers can use it to boost reach, and the top aggregator tools to try in this guide.

7 Neuro-Writing Tips for More Persuasive Content in 2025
Olesia Filipenko
You can blame the brain when your content falls flat (to some degree). But you can win the audience’s brain game with these seven neuro-writing tips by Olesia. 

2-variable framework for content refresh
Ivan Palii
The more pages you have on your site, the more demanding you need to prioritize which ones should be improved first. 

How to Write Great Content for Search (that delivers)
Harry Clarkson-Bennett
It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan. Harry goes through how to create content that resonates.

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😎 Creators & Influencers

A step-by-step guide to the influencer vetting process
Ronnie Gomez
A documented influencer vetting process can give your program the structure it needs to scale sustainably while minimizing risk.

Influencer marketing: Advanced strategies to maximize ROI in 2025
Stacey McLachlan, Eileen Kwok
If you want to pull off a great influencer marketing campaign, work with experienced social media creators who share your brand values. Stacy and Eileen go through advanced strategies to maximize your ROI. 

Why some creators are returning to traditional jobs and side hustles as brand deals slow
Antoinette Siu
“Agencies are hearing from creators who are trading in the influencer life in search of a steadier paycheck and more work-life balance during economic instability”.

How to Sell on Instagram: A Complete Guide for Creators and Businesses
Shivani Shah
Shivani goes through everything you need to know about selling on Instagram — from the different options for people to buy to tips on making the most of your Instagram sales strategy.

🤖 AI in Marketing

​​AI Overviews don't cite who you think they do
Philip Petrescu
​Did you know that 52% of Google's AI Overviews citations don't even appear in the top 50 search results? Even more interesting? 29% of all citations point back to Google itself. Philip share AIO's insights with actionable optimization advice.

​ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations
Matt G. Southern
ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.

• Related: How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's documentation

​​Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel
Barry Schwartz
Google had a number of announcements around Al Mode, including dropping the waitlist, adding products and place cards to the answers, a new history panel, and that they are doing a limited test without having to opt in to Al Mode within Search Labs.

​​Google Updates Gemini/Vertex AI User Agent Documentation
Roger Montti
Google's updated guidance clarifies that Google-Extended is not used as a ranking signal, nor does it affect search inclusion.