MarketingFOMO's Digital Marketing News 🔭 [May 26, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social
H2H2H2

Experiment: Does early engagement boost reach on Instagram?
Sarah Israel
Sarah tested early engagement on Instagram and shares seven simple tactics to increase your post visibility on the platform.

Bluesky will begin verifying ‘notable’ users
Sarah Perez
Bluesky announced that “notable and authentic” accounts can now apply for verification through a new online form.

The Best Time to Post on Threads in 2025 — Data from 700K+ Posts
Kirsti Lang
Buffer analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.

3D Instagram photos are coming to Meta Quest headsets
Jay Peters
Meta is beginning to test showing 3D photos on Instagram if you’re looking at your feed on a Meta Quest VR headset. The feature is part of the v77 Quest update.

📣 AdsH2H2H2

Google: Search and Shopping ads in AI Overviews will be expanding to desktop in the U.S.
Google
"We’re also starting to test ads in AI Mode, our most powerful AI search for your toughest questions."

• Related: Bringing agentic capabilities to Google Ads and Google Analytics by Google

LinkedIn Launches Company Attribution in Revenue Attribution Report to Boost B2B Ad Impact
Swipe Insight
LinkedIn introduces Company Attribution in its Revenue Attribution Report to help B2B marketers track revenue impact at the company level using CRM data. 

Reddit Launches Dynamic Products Ads to General Availability
Meghan Mahajan
Reach high-intent shoppers on Reddit with DPA to drive conversions by showing the right product to the right person in the right context. 

Google Ads Graphs Gain Embedded Performance Explanations
Barry Schwartz
Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighted section of the graph to see explanations for your performance changes, like cost increases or decreases.

📝 Content MarketingH2H2H2

How LLMs Interpret Content: Structuring for AI Search (Unedited Version)
Carolyn Shelby
Carolyn unpacks how LLMs interpret content — and what you can do to make sure your message is not just crawled, but understood.

Conversion Rate Optimization (CRO): When to Dial it in (and How to Get Started)
Lauren Chapman
Optimize your website's conversion rates with strategic CRO insights. Lauren goes through when to invest, how to get started, and the benefits of partnering with experts.

How To Uncover and Improve Broken Content Experiences
Ann Gynn
Bad content experiences are silent killers of great marketing. Most frustrated audiences will abandon your content without letting you know why. Now, you can discover what they’re discontented with and how to fix it.

How to Meet Your Content Goals During Economic Uncertainty
Canto
Canto goes through seven proven tactics B2B marketers use to scale content production efficiently while maintaining quality and ROI.

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😎 Creators & InfluencersH2H2H2

Virtual-world creators gaining traction beyond Roblox and Fortnite
Alexander Lee
As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice. Alexander goes through it. 

How Creators Are Building 7-Figure Products, Without Millions Of Views
Ian Shepherd
As audiences crave more authentic, purpose-driven products, creators are turning into entrepreneurs, developing tools, books, art and gear rooted in their content and expertise.

Mastering LinkedIn Influence: A Guide to Growth and Impact
Sofia Aira
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

FinTok: How influencers are changing financial services marketing
Natalie O'Grady
On FinTok, millennials and Gen Z are learning about budgeting, savings, stocks and more. Learn how to tap this niche community in our guide.

🤖 AI in MarketingH2H2H2

​​​Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Barry Schwartz
​AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode, including Deep Search, Live Search, personal context, custom charts, AI shopping, and yes - Agentic features.

• Related: Google AI Mode Announcement Analysis by Aleyda Solis, Gianluca Fiorelli

​​​Google: To remove noreferrer Bug from AI Mode links to effectively track their traffic and to add in Search Console but without a separate break-out
John Mueller
"We do consider this a bug and will resolve it (remove the "noreferrer")"... "AI Mode reporting is not yet live in Search Console. We're updating our documentation to reflect this will be showing soon as part of the AI Mode rollout" ... "There's currently no separate break-out planned, and no API change involved."

Google: Top ways to ensure your content performs well in Google's AI experiences on Search
John Mueller
Focus on unique, valuable content, provide a great page experience, and go beyond text for multimodal success. John shares best practices for success in AI experiences on search.

Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
Aleyda Solis
One of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Mode’s Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use to optimize for it.

Breaking down the AI Mode Patent
Mike King
​"I found the patent application behind AI Mode entitled "Search with stateful chat" and I wanted to quickly explain to y'all how it works."