MarketingFOMO's Digital Marketing News 🔭 [May 11, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Reddit Looks to Add Human Checks to Weed Out AI Profiles
Andrew Hutchinson
Reddit is looking to take more action to clarify the humanity of its users, after backlash over a recent AI experiment that was unwittingly played out on Reddit users.

The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)
Rochi Zalani
Rochi explains why social media monitoring matters — and shares seven tools so that you never miss a brand mention again.

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
Valerie Chapman
Valerie worked with ChatGPT to amplify her personal brand. The result? Millions of impressions on LinkedIn. Here's how she did it.

Social media benchmarks by industry in 2025
Jasmine Williams
Jasmine goes through the social media benchmarks you need to know to make this your best year yet. “Brands can pull back on volume and focus more on creating higher-quality content”.

📣 Ads

AI Upgrades Come to Search Ad Campaigns With Google's New AI Max
Kendra Barnett
AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

Google to deprecate structured data files v7 by November
Anu Adegbola
Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.

Instagram Threads is getting video ads
Sarah Perez
Threads will begin testing video ads, Meta announced on May 7. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to global advertisers.

Google Tag Gateway For Advertisers & More
Barry Schwartz
Google announced a number of new tags, analytics, and data strategies on Friday, including a new Google tag gateway for advertisers.

📝 Content Marketing

10 Tips for Writing Awesome Website Content in 2025
Carlos Silva
Carlos shares 10 practical tips to write website content that attracts, engages, and converts in 2025.

The Real Danger of AI Isn’t Hallucination; It’s Agreement
Jahnelle Pittman-Seaman
AI content tools are powerful, but using them without review can create echo chambers and hurt your credibility. Jahnelle goes through the real risk of AI. 

5 Content Marketing Ideas for June 2025
Armando Roggio
Father’s Day, how-to guides, and interactive gift ideas. Armando shares five content marketing ideas — all related to Father’s Day — that your company can use for June 2025.

How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]
Jodi Harris
Don't let your marketing team struggle to deliver what matters to your brand and your target audience. Create a content mission statement in this easy, three-step process in this guide by Jodi.

^[Sponsor]
💡 An SEO AI Agent to chat, integrate and analyze your SEO Tools Data

Turn hours of SEO work into minutes with the most advanced SEO AI Agent.

Get real-time data, actionable insights, and automated workflows - all through one specialized AI agent; featuring: providing real results, live ranking data, actual search volumes, proven strategies and current competitor insights, integrating with your favorite SEO tools, including the Google Search Console.

😎 Creators & Influencers

Want to Work With Influencers? Here's What Small Business Owners Need to Know.
Emily Washcovick
Before partnering with influencers, make sure your own social channels are up to the task. Influencer marketing should be the cherry on top of your existing marketing strategies.

Winning Gen Z: Five Lessons From Scaling Through Influencer Marketing
Dmitry Afonov
Gen Z isn’t unreachable, but they do require a different approach. Dmitry goes through five lessons for scaling through influencer marketing. 

Why creator-led content marketing is the new standard in search
Ashley Liddell
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Ashley goes through how to build trust and drive discovery today and beyond.

LinkedIn emerges as a serious player in the creator economy
Alexander Lee
As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming. Alexander goes through it. 

🤖 AI in Marketing

​​Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Jana Garanko
​Semrush analyzed 10 M+ keywords to uncover what’s changing— and what to do next.

Why AI Mode will replace traditional search as Google’s default interface
Gianluca Fiorelli
Google AI Mode is not just a test feature; it’s the future of Search. Gianluca explains why in this post.

​What the Data Says: Google vs. ChatGPT + the State of SEO
Tyler Einberger
What 13 months of U.S. clickstream panel data reveal about traffic, trust, and the next mutation of search.

Cloudflare CEO: AI is killing the business model of the web
Danny Goodwin
​Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.

Apple May Add AI Search Engines to Safari As Google Use Drops
Matt G. Southern
​Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?