Let’s go through the latest in digital marketing news, resources, tools, and jobs…

11 of the most important TikTok trends to watch in 2026
Erin Rodrigue
Who has the time to keep up with TikTok trends every single day? Erin shares the longer-term trends here to stay, at least for a little while.

Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care
Amanda Natividad
A recent analysis from Christopher Penn suggests LinkedIn may be running two separate systems to determine what shows up in the feed. Amanda shares why this explains a lot about LinkedIn and what this means for marketers. 

The state of social media in 2026: Data from Sprout’s latest pulse survey
Benedict Nicholson
Sprout Social survey of over 2,000 social media users dug into an array of issues—from trust in news and brands to creators taking political stands and more. “34% GenZ said they were at least somewhat likely to engage with AI Slop, while 40% were unlikely to do so”.

YouTube launches AI-powered Reimagine option for Shorts
Andrew Hutchinson
YouTube rolled out the Reimagine option, which enables users to transform a single frame from an existing Shorts clip into an entirely new 8-second clip, powered by Google’s Veo AI generation model.

Aligning SEO and PPC with Authentic Brand Authority
Gianluca Fiorelli, Laura I. Abreu
Gianluca sits down with Laura to explore how SEO and PPC align with authentic brand authority through human connection, smart channel strategy, and digital PR in an AI-driven search landscape.

Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)
Michelle Morgan
Michelle goes through how keywords are still an integral part of your Google Ads campaigns, but how they should be used differently than they used to.

Video Usage Segment Added to PMAX Channel Reporting
Hana Kobzová
Google Ads has added a new “Ads using video” segment inside the Performance Max Channel performance reporting, giving advertisers a new way to break down results by whether video assets were used.

PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
Brooke Osmundson
Brooke goes through how PPC automation layering combines Smart Bidding, scripts, AI tools, and human strategy to improve campaign efficiency, oversight, and long-term performance.

The Content Moat Is Dead. The Context Moat Is What Survives
Duane Forrester
The competitive landscape for content is splitting into two tiers, and the split is accelerating as AI systems become the primary mediators of discovery. Duane explains why commodity content lost its competitive advantage, and where to invest now.

How to Optimize Content for AI Search Engines [2026 Guide]
Alex Lindley
Alex shares this step-by-step guide that walks you through the exact steps to help your content appear in AI answers and recommendations and turn visibility into traffic, and, ultimately, new customers.

It doesn’t get dumber than dumbing down your content
Sarah Mitchell
AI-generated content is making everything sound the same. Sarah goes through why dumbing down your content destroys authority, differentiation, and visibility in AI search.

7 organic content investments that drive ecommerce ROI
Stevy Liakopoulou
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. Stevy shares seven investments that help ecommerce brands stay visible.

Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook
Zach Vallese
Meta launched The Creator Fast Track, which offers creators with established followings guaranteed monthly payments and increased reach on Facebook. It will pay $1,000 a month to those with at least 100,000 followers on Instagram, TikTok, or YouTube, and $3,000 a month to those with more than 1 million followers.

LinkedIn adds new ways for brands to tap into creator partnerships
Andrew Hutchinson
LinkedIn announced some new tools to help B2B marketers maximize creator partnerships, which have become a valuable driver of brand awareness efforts in the app. This includes Premium Creator Sponsorships with Top Voices, adding new elements to its BrandLink tools and more.

Brands turn niche news creators into a new earned media engine
Kimeko McCoy
Brands like NASCAR and Naked Smoothies are turning to news-adjacent content creators to build a hybrid earned media engine. “In a lot of ways, creators are almost becoming this new version of late-night or morning shows”.

YouTube Influencer Marketing Guide for Small Businesses
Christina Semak
Christina goes through the power of YouTube influencer marketing, the kinds of campaigns you can develop with influencers, and how to design a campaign with YouTube influencer content.

​Walmart: ChatGPT checkout converted 3x worse than website​
Danny Goodwin 
Walmart said conversion rates for purchases made directly inside ChatGPT were three times lower than when users clicked through to its website. After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.​

AI Search: How the data shows that Google is winning – yet everything is changing​
Johannes Beus 
For a long time, ChatGPT was regarded as the spearhead of AI systems. As the first major product on the market, it certainly deserved that title. Johannes explains why this is now changing and why Google will ultimately come out on top, and what the implications are for SEOs.​

How AI Search Personalizes Fan-Out Queries Using Memory and Context​
Lazarina Stoy
Lazarina shares a practical look at how AI search platforms use memory and context to shape fan-out queries, personalize responses, and change what brands get surfaced, cited, or excluded.