MarketingFOMO's Digital Marketing News 🔭 [March 23, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn Adds Calendly Integration for Profile CTA Buttons
Andrew Hutchinson
LinkedIn launched a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile.

Experiment: Does early engagement boost reach on Instagram?
Sarah Israel
Sarah tested early engagement on Instagram and shares seven simple tactics to increase your post visibility on the platform. “A strong start helps your post land in front of new audiences, like on the Explore page”.

Threads finally lets you set the following feed as default
Tom Warren
Meta is adding some much-needed features to Threads. You can now set any feed as default and limit replies to your posts to followers only.

The Discord Social SDK enables developers to tap into Discord’s social infrastructure at no cost
Dean Takahashi
Discord has launched the Discord Social SDK, a toolkit that enables developers of all sizes to tap into Discord’s social infrastructure to drive their game’s social and multiplayer experiences for all their players.

📣 Ads

Should You Bid on Your Own Brand in Google Ads?
Euan Brock
Euan goes through the pros and cons and helps you decide whether you should be splashing the cash on your own name.

Reddit adds Hide option for ads across platform
Anu Adegbola
Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform.

PMAX Search Terms Available in the Search Terms Report
PPC News Feed
Google now shows search terms triggered by Performance Max campaigns in the standard Search Terms report.

Google Ads Now Lets You Quickly Hide All Recommendations
Barry Schwartz 
Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide each recommendation one by one, but now you can hide them all with one click.

📝 Content Marketing

How to Create a Marketing Strategy in 7 Steps
Carlos Silva
Carlos explains how to create an effective marketing strategy that will help you consistently attract new customers in this step-by-step guide.

Sponsored Content Explained: Types, Benefits, and Best Practices for Success
Clara Autor
Clara goes through the different types of sponsored content, its benefits for brands, and best practices for ethical and effective digital marketing campaigns.

Content is King, but What’s Content and Why Does it Matter?
Jahnelle Pittman-Seaman
Content helps define who we are and how we communicate with the world around us. But what is it, and why is it so important to business success? Jahnelle goes through it. 

Why Competitor Reviews Are an Untapped SEO Writing Goldmine
Heather Lloyd-Martin
Want to supercharge your content strategy? Your competitors' reviews are a goldmine hiding in plain sight. Heather goes through how to leverage them.

^[Sponsor]
💡 LLM visibility vs. SEO KPIs: Bridging the gap

When it comes to measuring the impact of SEO for generative search and LLMs, there are a lot of overlaps between KPIs for traditional search engines and how you measure brand visibility in generative search tools.

Walk you through these nuances so that you can start tracking your visibility in LLMs and use that data to optimize for even more mentions and, ultimately, site traffic with Crystal Carter.

😎 Creators & Influencers

Substack rival Ghost is now connected to the fediverse
Sarah Perez
Ghost announced the launch of its social web beta, which now allows any site running on its Ghost Pro subscription to try out the new ActivityPub integration.

Post Performance Report: Influencer partnerships that go beyond social media
Aubree Smith
Consumers are more willing to buy from brands that partner with influencers beyond social. Take a cue from these brands leading the way.

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
Antoinette Siu
Using a hybrid model might include celebrities who are best suited for brand awareness and broad reach— then creators, who are essential for targeted campaigns, authentic engagement, driving trust and achieving more effective ROI in terms of conversions.

“How I Landed My First LinkedIn Brand Partnership (and How You Can Too)”
Tamilore Oladipo
A look into how Tamilore landed her first LinkedIn brand partnership – plus expert advice on how you can land yours.

🤖 AI in Marketing

OpenAI’s o1-pro is the company’s most expensive AI model yet
Kyle Wiggers
OpenAI has launched a more powerful version of its o1 "reasoning" AI model, o1-pro, in its developer API. It's incredibly expensive.

GroupM Integrates DeepSeek to Simplify Media Buying in China
Trishla Ostwal
The media network is integrating DeepSeek’s R1 model to help brands target Chinese consumers more efficiently.

Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT
Matt G. Southern
Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users.

What ChatGPT Can (and Cannot) See on Your Website: A Comprehensive Audit
Getaiso
“ChatGPT can reliably retrieve static content from simple websites…It can execute JavaScript and access content hidden in tabs and accordions, but cannot access content that requires specific user interactions to load”.

How to choose the right AI Brand Monitoring Tools for AI Search & LLM Monitoring
Laurence O’Toole
Laurence goes through the best AI brand monitoring tools to track brand mentions, sentiment, citations, and share of voice across AI search engines, LLMs, and chatbots.