MarketingFOMO's Digital Marketing News 🔭 [March 15, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta: Testing Begins for Community Notes on Facebook, Instagram and Threads
Meta
On March 18th, Meta will begin testing a new approach by allowing contributors from the community to write and rate notes on content across Facebook, Instagram and Threads. 

Bluesky is weighing a proposal that gives users consent over how their data is used for AI
Sarah Perez
Bluesky CEO Jay Graber said the social network has been working on a framework for user consent over how they want their data to be used for generative AI.

TikTok’s mood music will tell teens to ‘wind down’ after 10PM
Emma Roth
TikTok is rolling out a new meditative feature, called “wind down” that’s supposed to encourage teens to stop using the app after 10 PM.

Buffer Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What They Learned
Tamilore Oladipo
Dive into the engagement patterns Tamilore uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025. “Threads rewards creators who post regularly with steadier audience growth than any other platform”.

📣 Ads

Google Ads raises negative keyword limit for PMax campaigns from 100 to 10000
Swipe Insight
Google Ads is increasing the negative keyword limit for Performance Max (PMax) campaigns from 100 to 10,000. The increase aims to provide more flexibility while maintaining control over campaign goals.

Meta wants its advertisers to connect to Google Analytics
Anu Adegbola
Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions.

YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
Matt G. Southern
Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements.

Google Ads WhatsApp Messaging For PMax
Barry Schwartz
Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

📝 Content Marketing

Boring Industry, Meet Awesome, Quality Content
Gabriella Sannino
If you're struggling to write quality content because you think people will find your industry boring, this article is for you. Gabriella goes through how to keep it interesting for your readers.

How To Set Content Marketing Goals That Matter to the Business
Ann Gynn
Brand awareness, trust, and credibility aren’t enough. Marketers must use sales language in their goals to gain credibility and budget. Ann shares four ways to do that.

How to write valuable content that your clients will love
Edwin Toonen
Edwin shares how to create content clients love, using the right processes and tools to enhance your writing and connect with your audience in this guide.

22 Best Content Creation Tools for Creators
Rachel Handley
Essential content creation tools include a video editor, a photo editor, and an AI writer. Rachel lists 22 best content creation tools on the market.

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😎 Creators & Influencers

Substack Surges Past 5M Paid Subscriptions, Thanks to Video and Trump 
Alex Weprin
Substack is seeing explosive paid subscription growth this year, with the crazy political environment and a strategic push into audio and video helping it do so.

Google changes Chrome extension policies following the Honey link scandal
Jay Peters
Google has updated its affiliate ads policy for Chrome extensions after creators accused PayPal’s popular Honey browser extension of being a “scam”.

Ahrefs: We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
Si Quan Ong
Si Quan shares 9 real-world lessons from investing so much money in influencer marketing.

How live social shopping is driving brand results
Jasmine Williams
Jasmine goes through what live social shopping is, how it works, the latest trends, and real-world brand examples.

🤖 AI in Marketing

Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses)
Neri Bluman
Learn why getting on the shortlist of ChatGPT, Gemini, and Perplexity matters - and how early-funnel content can get you there, based on 22,000+ AI responses.

AI Writing Fingerprints: Identify (& Fix) AI-Generated Content
Matt G. Southern
Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content.

AI Search Has A Citation Problem
Klaudia Jaźwińska, Aisvarya Chandrasekar
Columbia Journalism Review Compared Eight AI Search Engines. They’re All Bad at Citing News. “Premium chatbots provided more confidently incorrect answers than their free counterparts”.

LLM visibility vs. SEO KPIs: Bridging the gap
Crystal Carter
Crystal goes through how to apply tracking and analytics fundamentals from traditional SEO to LLMs, like ChatGPT, Gemini, etc. Understand the nuance between the metrics and ways to optimize your LLM visibility.