Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How to build a social media approval process (2026)
Hannah Macready, Colleen Christison
Don’t let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration. Hannah and Colleen go through it. 

Facebook Marketing Strategy: Your Ultimate 2026 Guide
Shea Karssing
Shea explains how to build a Facebook marketing strategy that actually works in 2026, with step-by-step setup, content ideas, ads basics, and tips from working creators.

So, How Do You Fix Your Reddit Reputation? (For SEO & AI Visibility)
Ann Smarty
Reddit is the most challenging channel for businesses, but for most, it cannot be ignored because it leaves a crucial footprint for SEO and AI Visibility. Ann shares where to start.

Reddit launches video replies
Andrew Hutchinson
Reddit is rolling out another engagement option, offering video replies within comment threads and enabling users to share more direct video engagement in the app. Reddit will allow subreddit moderators to disable the video reply option if they choose.

Google Ads Terms of Service Updated For AI Changes After 8 Years
Barry Schwartz
Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes.

The new PPC skill set: From keyword manager to system optimizer
Sarah Stemen
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance. 

Branded Searches Control Setting for AI Max
Hana Kobzová
A new setting in AI Max campaigns enables advertisers to manage how their ads interact with branded searches. Advertisers can choose from three options: show ads on all relevant searches; control branded searches using brand inclusions and exclusions; or show ads only on unbranded searches.

Why your best campaign may not deserve more budget
Navah Hopkins
Doubling spending on a winning campaign can drive costs instead of revenue if there is no new demand to capture. Navah goes through 3 strategic questions to ask before increasing the budget.

Understanding Non-Commodity Content. How Brands Stand Out to Readers and Algorithms. 
Ethan Crump 
Google says non-commodity content wins AI search. Ethan goes through what it is and the three traits that define it, with B2B examples from 6sense, Clarify, and Beehiiv.

Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
Greg Jarboe
If 65% of your work is AI-exposed, the question isn't whether to use AI. It's what the remaining 35% is, and whether you can build something valuable around it.

The Mid-Year AI Reality Check for Every Marketing Team
Robert Rose
The AI bumper sticker debate, augment or replace, has always been the wrong question. New data shows 88% use AI, but only 39% see ROI. In your mid-year marketing update, answer the better AI question.

Landing Page Copywriting: How to Write Copy That Converts
Oskar Duberg
Oskar explains the non-negotiable characteristics of high-converting landing page copy, how to write it, and gives you a simple audit to make sure your landing pages are built to keep those leads and customers coming.

Sponsor

Introducing Finchling Trending PR Campaigns: a free resource to discover the PR campaigns getting the most media coverage right now! Updated daily, ranked by coverage, and browsable by industry 👇 With it, you can:

🔎 Discover the latest trending PR campaigns across different industries.
📈 Understand why each campaign is working, with a short description, why it gained traction, and the key lesson to learn from it.
📰 See how coverage has evolved over time, including the publications that have featured each campaign since launch.

The goal is simple: make it easier for digital PR, comms, and marketing teams to spot what’s resonating in the media right now, and learn from the campaigns that are actually earning coverage.

The economy is reshaping influencer storytelling 
Aubree Schaefer
Influencer storytelling is shifting toward relatability, budget-conscious creators, and authentic partnerships that drive trust and sales. Aubree shares examples of standout influencer storytelling.

Wyclef Jean on Owning the Future of the Creator Economy [Video]
Madeline Nelson, Wyclef Jean, Jaeson Ma
Wyclef and Jaeson explain why smaller, highly engaged communities are becoming more valuable than mass audiences, and how independent creators can build sustainable businesses through exclusive content, merchandise, and direct-to-fan experiences. 

Meta launches creator assistant chatbot
Andrew Hutchinson
Meta has launched an artificial intelligence-powered creator assistant chatbot, which aims to help creators understand what to post, when to post, and more. The new chatbot offers customized advice and tips on how creators can maximize their Facebook and Instagram presences.

Substack’s new ‘Reply Rules’ feature lets creators control how people respond
Lauren Forristal
Substack announced a new feature called “Reply Rules,” designed to give creators greater control over how their audiences respond. With the feature, creators can establish specific guidelines for comments on their posts, in Notes, or in Chat.

​​​How to Optimize for AI Visibility and Prepare for Agentic Search​
Aleyda Solis 
I go through how to prepare for AI visibility and agentic search by focusing on three priorities: measuring AI Search impact beyond traffic, building topical authority with content that AI systems can retrieve and cite, and strengthening brand authority through credible third-party corroboration. The guide explains why AI Search optimization should expand SEO, not replace it, and how to prioritize efforts across owned content, external validation, and measurement.

​5 Takeaways from Google’s GEO Guidelines​
Dr. Peter J. Meyers 
Dr. Pete reviews Google’s guidance around generative AI features in Search and explains what it does, and doesn’t, change for SEOs. The useful takeaway is that SEO fundamentals still matter, but they need to be applied with stronger attention to accessibility, usefulness, technical clarity, and how content is retrieved, summarized, and cited in AI Search experiences.

​Study Finds AI System Crediting Brand Trademarks to Rival Companies​
Marty Weintraub
Marty audited how five AI answer systems represented a consumer brand across official surfaces and found serious brand distortion issues, including cases where AI outputs credited the brand’s trademarks to rival companies. The study is a useful reminder that AI visibility is not only about being mentioned or cited, but about whether AI systems understand, attribute, and describe your brand accurately.