MarketingFOMO's Digital Marketing News 🔭 [June 29, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta adds Private Message Summaries to WhatsApp
WhatsApp
WhatsApp introduces Message Summaries, a new option that uses Meta AI to privately and quickly summarize unread messages in a chat, so you can get an idea of what is happening, before reading the details in your unread messages.

YouTube’s New Analytics Just Made Data-Digging 10× Faster (Here’s How)
John Sampson
John goes through how YouTube’s revamped Analytics helps creators quickly hone in on the data that drives smarter content decisions.

LinkedIn Adds Video Covers for Articles and Newsletters
Andrew Hutchinson
LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content.

YouTube adds an AI Overviews-like search results carousel
Aisha Malik
YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on June 26.

📣 Ads

Google Launches Offerwall To Expand Monetization Options
Matt G. Southern
Google's new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?

New in Google Analytics: Consent Signal Ratings
Anu Adegbola
This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

Google Launches 1st Order Promotions for Shopping Ads
PPC News Feed
Google has launched 1st order promotions (also called New Customer Promotions) for Shopping ads, allowing merchants to show exclusive discounts to new customers.

X will start charging for ads based on vertical size, get rid of ad hashtags, says Elon Musk
Matt Swider
Ads on X will cost more based on their size, a move that owner Elon Musk hopes will disincentivize “giant ads that impair the user experience”.

📝 Content Marketing

SEO copywriting in 2025: 6 pillars for ranking and relevance
Jessica Foster
Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

How to Write an Article Audiences Want to Read (7 Steps)
Carlos Silva
Master article writing with this step-by-step guide for beginners by Carlos. Learn how to write articles that get results.

A Content Creator’s Guide to Ethical Boundaries
Melissa Popp
Protect your content business with ethical boundaries. Melissa goes through how to identify client red flags and decline requests professionally with proven scripts and strategies.

When Should You Use AI to Create Blog Content?
Pat Ahern
Pat created a flowchart to help you decide when you should use AI to create blog content. See when to use AI for blog content (vs. when it’s a terrible idea).

[Sponsor]​
​⚡ SE Ranking’s AI Search Toolkit: Monitor and improve your visibility in Google’s AIOs and ChatGPT

SE Ranking’s AI Search Toolkit helps you track how your brand and competitors appear in Google’s AI Overviews and ChatGPT-generated answers.

• Track brand mentions: See when AI mentions your brand in response to user prompts—with or without links to your website.

• Monitor your competitors: Analyze competitor mentions and compare their visibility with yours.

• Grow your visibility with data: Analyze link presence dynamics, traffic from AI answers, average positions, and historical trends.

• Automate AI search tracking: Streamline your workflows and get precise analytics to improve your visibility in AI search.

Automate AI search optimization with one complete, intuitive toolkit. It covers Google’s AI Overviews and ChatGPT insights in a single tool!

😎 Creators & Influencers

The attention economy is the actual economy—and social media is the throughline
Scott Morris
The attention economy is becoming the actual economy, and social media is the throughline driving how people discover, evaluate and buy.

The Rise Of Six-Figure Faceless AI Video Creators
Kolawole Samuel Adebayo
From faceless videos to AI-built funnels, a growing class of creators is reshaping what solo entrepreneurship looks like.

How to Make Money on Instagram in 2025: 13 Ideas for Creators and Small Businesses
Rochi Zalani
From subscriptions to UGC to merch — discover 13 ways to monetize your Instagram following, even if you don’t have a large following.

What are the key trends and takeaways from Cannes Lions 2025?
Lucy Werner
From AI and authenticity to the rise of the creator CEO, these are the big ideas shaping the future of creativity, as heard on the Croisette.

🤖 AI in Marketing

​Key Traditional vs AI Search Differences – A Visual Comparison
​Aleyda Solis ​
​The key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each: Search Behavior, Query Handling, Optimization Target and Results Presentation.

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
​Glenn Gabe​
​Glenn explains how to set up AI Search tracking in GA4 to view the difference between AI Search traffic compared to Google Search and how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates.

​​Google Search Introduces AI Mode in India as Search Labs Experiment
​Heba Budaraju​
​Google announced that it is bringing AI Mode to India, starting June 24, as an experiment in Search Labs in English.

Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
​Matt G. Southern​
​OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.

Now Google’s Gemini AI is ready to fill in those empty cells in your spreadsheet
Emma Roth
Google is rolling out a new Gemini-powered feature in Sheets that lets you use an AI function to generate text for groups of cells based on their contents.