MarketingFOMO's Digital Marketing News 🔭 [June 2, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social
H2H2H2

YouTube will soon let viewers use Google Lens to search what they see while watching Shorts
Aisha Malik
YouTube announced that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching Shorts.

No more cropping: Instagram changes standard photo aspect ratio
Marcus Mendes
Adam Mosseri announced on Threads that the app will now support photos in the native 3:4 format, used by most smartphone cameras, including iPhones.

Discord’s new currency pays users to interact with ads
Wes Davis
Discord is now testing Discord Orbs, an in-app currency users can earn by completing advertising “Quests” and redeem for things like digital items.

'Live Now' Badges are Coming to Bluesky: Here's Everything We Know So Far
Kirsti Lang
With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.

📣 AdsH2H2H2

YouTube Insights Finder expands globally
Anu Adegbola
The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.

Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time
Barry Schwartz 
Ginny Marvin confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. 

Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Matt G. Southern
Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy.

Email Archive Going Away in Merchant Center
PPC News Feed
Starting June 25, 2025, Google will discontinue the email archive feature in Merchant Center. Instead, important messages and account-specific alerts will now be delivered directly via the “Notifications” section in Merchant Center Next.

Google Ads begins rolling out AI Max for Search
Anu Adegbola
AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.

📝 Content MarketingH2H2H2

How to Build an SEO Content Strategy That Actually Works (Step-by-Step)
David Farkas
Create an SEO content strategy that actually works, with step-by-step guidance, examples, and tips to drive real traffic and build lasting authority in this guide by David.

Go Inside the Employee Ranks To Grow Your Brand’s Content Creation
Jodi Harris
Employee-generated content programs deliver a more personalized approach to retain and grow your audiences. Jodi shares five tips to get started.

Tips for building a content calendar (that works)
Fraser Wanless
Fraser goes through the key steps, tools and best practices for building a content calendar that actually works in this guide.

AI Content Marketing 101: Strategies from Someone Who Lives It
Mateusz Makosiewicz
Maybe AI will replace everyone's jobs someday. But right now, the real risk is not using it and falling behind everyone who is. Mateusz goes through it.

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😎 Creators & InfluencersH2H2H2

AI influencers are shaping Gen Z’s shopping habits
Eve Upton-Clark
Younger social media users may care more about follower counts than authenticity, according to new survey data from Whop.

Influencer Marketing: How AI And Infrastructure Unlock Brand Growth
Jamie Gutfreund
AI is changing how creator marketing works, from identifying talent to measuring results. But most teams still aren’t set up to take full advantage. Jamie goes through it. 

13 influencer marketing tools compared: 2025 guide
Christina Newberry
Christina organized top influencer platforms by category — discovery, management, CRM, and affiliate — to help you find the perfect fit for your brand and budget.

How creator marketing has become key to Mastercard’s culture-hacking strategy
Sam Bradley
“We have quite a robust portfolio of influencers who we engage with on an ongoing basis. We also support [them] through paid efforts to get the voice of these influencers out there when they are saying something which particularly appeals to us”. 

🤖 AI in MarketingH2H2H2

AI Content Marketing 101: Strategies from Someone Who Lives It
Mateusz Makosiewicz
​Mateusz goes through what AI is good for in content marketing, how he uses it, where humans outperform AI, and how to integrate AI into content marketing workflows.

The Publisher Survival Playbook: 11 Critical Actions for the AI-First Era
John Shehata
Optimize for AI citation, build AI-resistant content, and own your audience completely. John goes through 11 critical actions for the publisher survival in AI-first era.

Google expands access to Veo 3, its viral new video model, through the Gemini app
Matthias Bastian
Google is opening up its AI video model Veo 3 to users in 71 additional countries. Gemini Pro subscribers get a trial package of ten Veo 3 generations through the web interface.

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OpenAI
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