MarketingFOMO's Digital Marketing News 🔭 [June 15, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram will finally let you rearrange your grid
Aisha Malik
Instagram will let users rearrange their grid and is testing a way for users to quietly post to their profile without having the content appear in users' feeds.

Reddit is adding new features for comments
Jay Peters
Reddit is introducing new features for comments, including the ability to share comments as posts, a comment insights tool, and comment drafts.

YouTube Begins Showing Posts In The Shorts Feed
Matt G. Southern
YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach.

Threads is finally getting a DM inbox
Ivan Mehta
Threads will soon test its own private messaging system that’s distinct from Instagram’s, starting in Hong Kong, Thailand, and Argentina.

📣 Ads

YouTube follow-on views optimization now available in Demand Gen campaigns
Swipe Insight
Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad.

Google Ads AI Max Coming To All In Q3 2025
Barry Schwartz 
Google's new AI Max in Google Ads for Search campaigns is available for a limited number of advertisers to test out, and Google will expand it to all advertisers in Q3.

Microsoft Advertising launches reporting overhaul & Performance Max updates
Anu Adegbola
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.

Google May Pause Ads Linked to Violating Manager Accounts
PPC News Feed
Google will now pause individual Google Ads accounts if they’re linked to a Manager account violating the third-party policy.

📝 Content Marketing

SaaS Content Marketing: The 9-Step Roadmap for Success
Margarita Loktionova
Margarita goes through 9 steps to grow your SaaS with organic and product-led content marketing. Build a smart, scalable strategy for 2025.

The Power of Empathy in Marketing
Gabriella Sannino
Empathy in marketing isn’t just a soft skill. It’s also a marketing advantage. Gabriella explains how emotional triggers shape behavior and how to use them ethically & effectively.

How to Write Good Content Using AI?
Sara Taher
Sara explains how she uses AI when writing and how she recommends others use it to write good content in this guide. 

Book recommendations for (copy)writers stuck in a slump
Alice Rowan
Getting stuck in a writing slump is a nightmare. Alice shares 3 recommendations from herself and 5 from other copywriters to help you out.

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😎 Creators & Influencers

Snapchat Adds New Creator Tools, Updated Analytics Elements
Andrew Hutchinson
Snapchat is rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.

Why becoming an influencer is harder than it looks online
Miriam Musa
Becoming an influencer could be much harder than social media makes it look. Miriam goes through the harsh realities behind those perfect feeds.

The ultimate guide to Instagram influencer marketing in 2025
John Paul Hernandez
John goes through the benefits of influencer marketing, how to build a campaign, and measure ROI in this guide. 

Pinterest is adding third-party influencer content to its feeds
Mia Sato
Under a new pilot program, high-performing posts from shopping platform LTK will automatically be shared on Pinterest.

🤖 AI in Marketing

Google AI Mode is finally rolling out to all users in the U.S.
Barry Schwartz
Google announced at I/O, three weeks ago, that AI Mode will roll out to all US users and now that seems to be happening.

Pichai: Google AI Mode Will Be Incorporated Into The Main Search
Barry Schwartz
Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google will "keep migrating it to the main page."

Google Launches Audio AI Overviews In Search Labs Test
Matt G. Southern
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.

Optimize for AI Search (GEO, AEO, LLMO) - New Section in LearningSEO
LearningSEO.io
Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement and tools.