MarketingFOMO's Digital Marketing News 🔭 [July 28, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta updates safety features for teens. More than 600,000 accounts linked to predatory behavior
Zach Vallese
Meta introduced new safety features aimed at teen users, including enhanced direct messaging protections. They said it removed more than 600,000 accounts that were linked to predatory behavior on Instagram and Facebook.

YouTube Shorts is adding an image-to-video AI tool, new AI effects
Aisha Malik
YouTube announced that it’s giving Shorts creators access to new generative AI features, including an image-to-video AI tool and new AI effects.

The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out
Kirsti Lang
Buffer analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. 

X to test using Community Notes to find the posts everyone likes
Sarah Perez
X is piloting a new feature that will help to identify the platform's best posts. The system is similar to how Community Notes fact-checking works.

📣 Ads

Google Analytics adds Reddit Ads integration, lead gen tools
Anu Adegbola
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google Adds Branded Searches as New Conversion Metric
PPC News Feed
“Branded searches” are a new conversion type that shows the number of searches users made for your brand on Google and YouTube after viewing your ads.

Google Shopping launches AI try-on feature and price alert updates for shoppers
Swipe Insight
Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. 

Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Anu Adegbola
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.

📝 Content Marketing

Rethinking the Role of SEO Around B2B Content
Owain Lloyd-Williams
Owain have distilled thoughts around reframing the role of SEO in B2B businesses and how we can make B2B content fun.

Helpful Content vs AI Overviews: What Does It Mean For SEO? 
Alice Rowan
Something about Google’s insistence on helpful content while dishing out hallucinating AI overviews doesn’t sit well. Alice goes through it. 

17+ Marketing Strategies for Navigating Uncertainty
Ann Gynn
Don’t let your marketing stand still while conditions seemingly change every day. Follow this advice from 18 presenters at Content Marketing World to not only survive but thrive this year and next. 

Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Philip Rozek
Chopping out low-performing content impulsively isn’t a surefire way to improve your SEO, and it can backfire easily, leaving you in worse shape than you were in before.

[Announcement]​
​⚡ The Free AI Search Optimization Roadmap

Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement, and tools, curated by Aleyda Solis.

😎 Creators & Influencers

The rise of AI influencers
Rosey Bowring
Rosey goes through the pros and cons of AI influencer marketing, and what brands should keep in mind if they explore this digital-forward strategy.

The Creator Founders Are Here: Building Partnerships That Preserve Equity
Jacinda Santora
Billion Dollar Boy’s 2025 report shows creator-founded brands rising; Jacinda goes through how to co-build without losing your brand’s DNA.

Affiliate marketing vs. influencer marketing in 2025
Megan Morreale
Understand key differences between affiliate and influencer marketing, when to use each strategy and how to integrate both for maximum ROI.

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
Kimeko McCoy
“As brands prioritize micro and niche creators, mid-tier and lifestyle creators say they’re feeling the squeeze and struggling to scoop up their fair share of brand spend”.

🤖 AI in Marketing

Google Shopping launches AI try-on feature and price alert updates for shoppers
Swipe Insight
Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit.

Google launches Web Guide: An experimental AI-organized search results page
Austin Wu
​Google is launching Web Guide, a Search Labs experiment that uses AI to organize the search results page: "Web Guide uses a custom version of Gemini... creating more powerful search capabilities that better surface web pages you may not have previously discovered. Similar to AI Mode, Web Guide uses a query fan-out technique...".

• Related: Google’s New AI Search: Web Guide - How It Works? By Andrea Volpini

Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
Aleyda Solis
Aleyda has run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers.

Expanded: The 10 Steps AI Search Content Optimization Checklist [With Examples + Google Sheets]
Aleyda Solis
​The AI Search Content Optimization Checklist has been now expanded and is now featuring 10 fundamental steps taking into account critical areas of optimization, while providing examples and resources.