MarketingFOMO's Digital Marketing News 🔭 [July 20, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

TikTok Adds Scheduling Options in Post Composer
Andrew Hutchinson
TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app.

Meta Follows YouTube In Crackdown On Unoriginal Content
Matt G. Southern
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.

Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed
Kirsti Lang
Kirsti analyzed millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.

Reddit’s UK users must now prove they’re 18 to view adult content
Jon Brodkin
Reddit announced that it has started verifying UK users' ages before letting them "view certain mature content" in order to comply with the country's Online Safety Act.

📣 Ads

Google Ads Apply Recommendations Within Gmail Can Be Dangerous
Barry Schwartz
Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don't even need to open the email to apply this recommendation, so you are kind of applying them blindly.

Google Ads rolls out Smart Bidding Exploration for tROAS campaigns
Anu Adegbola
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

AI Max Search Terms and Landing Pages Report Live
PPC News Feed
Google Ads has launched a new reporting view for AI Max campaigns. Advertisers can now select the “Search terms and landing pages from AI Max” segment in the Search terms report interface.

Google Ads launches Creator Partnerships Hub Beta for tracking YouTube sponsorships
Swipe Insight
The Creator Partnerships Hub Beta is now live in some Google Ads accounts, offering a significant improvement for those running YouTube sponsorships or collaborating with creators.

📝 Content Marketing

Why Publishing More Content Is Killing Your SEO (And What to Do Instead)
Melissa Popp
Explore the tension between producing high volumes of content and delivering high-quality work. Melissa shares a tactical guide for content creators, strategists, and clients stuck in the “more is better” trap.

What is the role of AI in content marketing
Arun Mahtani
Journalists and content marketers – don’t pack up your laptops any time soon. AI may increasingly have all the answers, but to deliver true value to audiences, we still need humans to ask the right questions. Arun goes through it. 

5 Strategic Ways Volunteering Can Advance Your Marketing Career
Ann Gynn
Seventy-six percent of HR executives say volunteering makes candidates more desirable. Ann goes through how to turn skilled volunteering into a resume boost.

The most underrated B2B channel? Your newsletter
Jaina Mistry
Turn your B2B newsletter into a high-impact, audience-first lead-nurturing engine that builds trust and keeps your brand top of mind.

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😎 Creators & Influencers

The economy is turbulent for influencers, too — here's how you might see it online
Kristian Monroe
Seesawing tariffs and turbulent financial markets are playing out on social media feeds, impacting the multibillion-dollar influencer industry in what could be a new recession indicator.

Revenue-Share vs Flat Fee Licensing Models
Dan Atkins
Compare flat-fee and revenue-share influencer models to boost ROI, manage risk, and optimize creator performance across TikTok, YouTube Shorts, and hybrid campaigns.

TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter
Tamilore Oladipo
TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Tamilore goes through what you need to know.

5 key trends you need to know about the creator economy
Krystal Scanlon
“In a survey of 5,000 consumers, the majority (81%) of respondents said that they most value content which is authentic, personal, and original, rather than if it’s generated by AI if it’s produced by a creator”. 

🤖 AI in Marketing

Google homepage search box rolling out AI Mode button
Barry Schwartz
Google is adding an AI Mode button to the Google home page. They have been testing this for a couple of months now.

Introducing ChatGPT agent: bridging research and action
OpenAI
“ChatGPT now thinks and acts, proactively choosing from a toolbox of agentic skills to complete tasks for you using its own computer.”

Google Discover adds AI summaries, threatening publishers with further traffic declines
Sarah Perez
The feature will appear on iOS and Android in the U.S., with a focus on trending lifestyle topics like sports and entertainment. Google also noted that the feature would make it easier for people to decide what pages they want to visit. 

NotebookLM adds featured notebooks from The Economist, The Atlantic, and others
Sarah Perez
Google is adding notebooks from various authors, publications, researchers, and nonprofits to its popular AI-powered research and note-taking assistant NotebookLM.

Google’s AI can now make phone calls for you
Emma Roth
Google is rolling out its AI calling feature to all Search users in the US. With the feature, users can have AI call local businesses to ask about pricing and availability information for them.