Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta’s AI-generated bot profiles are not being received well
Mia Sato
Users recently discovered a slew of AI-generated bot accounts on Instagram and Facebook that are managed by Meta.

“We got early access to Reddit Answers. It was about as accurate as the average Redditor”
Kenneth Niemeyer
Reddit Answers is Reddit’s new AI-powered search tool. “Reddit Answers has the potential to quickly summarize Redditors' views on diverse and complex topics, but it appears to have some learning to do itself before it can truly compete with Google”.

Threads And The Art Of Short-Form Storytelling: How Brevity Is Winning Hearts
Donna Almonte
Explore the power of short-form storytelling in social media. Donna shares how brevity can captivate audiences and enhance your online presence in this guide.

Venezuela fines TikTok $10 million over viral challenge deaths
Agence France-Presse
Venezuela's highest court Monday fined TikTok $10 million in connection with viral challenges that authorities say left three adolescents dead from intoxication by chemical substances.

📣 Ads

Google Ads Introduces New Campaign Goal for WhatsApp Messages
Swipe Insight
Google Ads has launched a new campaign goal aimed at generating messages from ads and enhancing its integration with WhatsApp Business. This goal, called "Messages from your ads," is now available for campaign creation. 

Google Ads plans major AI Push in 2025, reshaping search marketing
Anu Adegbola
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Google Ads API Does Not Currently Support Placement Exclusions For PMax
Barry Schwartz
The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads API specialist, wrote.

Google Ads Match Types in 2025: What You Need to Know
Jyll Saskin Gales
Jyll goes through the significant changes to Google Ads match types and how to adapt your strategy for success in 2025 in this guide.

📝 Content Marketing

How Generative AI Works To Create Content
Bruce Clay 
Bruce shares an overview of how generative AI works in content creation. Learn about industry-specific use cases and their projected future impact.

SEO Content Strategy: How To Create Content That Converts
Brad Daiber
Brad shares how to create an effective content strategy that drives event conversions and organic growth in 6 steps.

5 Content Marketing Ideas for February 2025
Armando Roggio
Global movie day, Disney’s cinderella turns 75, and start a monthly update. Armando shares five content marketing ideas for your business.

17 Expert Tips For Content Writing In 2025
Bea Pe Benito
Get insider tips from content writing experts on how to create engaging and authentic content that stands out as AI continues to disrupt the industry.

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💡 State of SEO: What 2024 was like and predictions for 2025

Gain actionable insights and predictions to optimize your SEO strategies for 2025 and beyond.​​​​​​​​​​​​​​​​

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😎 Creators & Influencers

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
Antoinette Siu
“As digital natives, teens also already possess the content creation, editing, and device skills necessary for influencer marketing and social commerce. This makes it much easier when they can monetize content on what they already do and like”.

Spotify Launches its Partner Program, Offering New Ways for Creators to Monetize in the US, UK, Canada, and Australia
Spotify
The Spotify Partner program gives eligible creators access to multiple revenue streams: from audience-driven payouts from Spotify Premium, and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

YouTube chief Neal Mohan bets on AI and ‘creators’ to supercharge growth
Stephen Morris
“I’m really bullish on the future of YouTube. We’re still in the first or second inning,” Neal said in an interview at its San Bruno headquarters. “We haven’t even touched the tip of the iceberg in what we’ll be able to do with technologies like generative AI”.

Social media collaboration: A complete guide to successful partnership
Jacqueline Zote
Jacqueline shares a comprehensive guide to social media partnerships. Learn about the pitfalls to avoid along with tips and best practices for success.