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  • MarketingFOMO's Digital Marketing News 🔭 [January 27, 2025]

MarketingFOMO's Digital Marketing News 🔭 [January 27, 2025]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[January 27, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

More than 50 subreddits ban X links to protest Elon Musk
Kat Tenbarge
The cascade of link bans came after Musk made a hand gesture at a Monday rally that many compared to a Nazi salute, which many cited in their protests, among other things.

The best time to post on Instagram: Q1 2025 update [DATA]
Hannah Macready, Karolina Mikolajczyk
Hootsuite analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram.

LinkedIn Report Reveals Most In-Demand Marketing Skills
Matt G. Southern
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]
Tristen Taylor
Viewers are watching videos without sound more than you think. Tristen shares these examples of how you can tell a story that works without headphones.

📣 Ads

Threads is testing ads in the US and Japan
Ivan Mehta
Meta’s Threads said that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company will listen to feedback before expanding this experiment in other markets.

Policy Changes for Government Documents And Services Policy
PPC News Feed
Starting February 5, 2025, Google is updating its Other Restricted Businesses policy. Key changes include: Vignettes/E-Vignettes, Business Identifiers in France, and more. 

Google expands Performance Max asset/search term reporting capabilities
Anu Adegbola
Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.

Google to Deprecate Maximum CPV in Favor of Target CPV for Video View Campaigns
Swipe Insight
Google will change its Video View Campaigns in April 2025 by discontinuing the Maximum CPV bid strategy for new campaigns, replacing it with Target CPV.

📝 Content Marketing

4 Steps For Modern Brand Leaders To Build Thought Leadership Through Content
John Hall
Using content in hopes of building brand expertise and trust? John shares four steps to get you headed in the right direction.

The Overlooked Reason Your Content Isn’t Gaining Traction
Amanda Natividad
Learn your audience’s intent and follow the breadcrumbs of audience research. Amanda goes through the overlooked reason why your content is not getting traction. 

Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
Stephanie Stahl
How do enterprise marketers approach content marketing? Content Marketing Institute’s 2025 research reveals their challenges, budgets, tactics, and success factors.

Mastering LinkedIn content marketing: Strategies and examples
Brent Barnhart
Brent goes through how to nail your LinkedIn content marketing strategy to grow your business credibility and build brand awareness.

Tuesday, January 28, 2025 | 1PM ET

Get ready for 2025–join 10 SEO experts for a panel discussion on top trends to watch for in the coming year, with insights from in-house, consultant, PPC, and agency professionals. From Google updates to AI-driven SERPs and everything in between, we’ll cover it all.

In this webinar, you’ll learn:

😎 Creators & Influencers

Agencies have mixed feelings about using AI tools for product placements and influencer marketing
Antoinette Siu 
By now, spotting influencers in major ads and at events is all but mainstream — but what if AI allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? Antoinette goes through it. 

How influencers could become brands’ most valuable media
Kate MacArthur
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.

Become a Social Media Creator in 2025: Your 9-Step Plan
Kirsti Lang
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.

How to Harness the Power of Influencers to Build Trust and Engagement
Chris Savage
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

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