Let’s go through the latest in digital marketing news, resources, tools, and jobs…

Best Time to Post on Instagram in 2026: New Data from 9.6 Million Posts
Kirsti Lang
Kirsti analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. 

YouTube SEO in 2026: Boost video visibility on YouTube and Google
Emily Jenkins
Emily explains why YouTube SEO matters and how to optimize your videos to rank higher on both YouTube and Google to drive more visibility.

The 18 social media trends to shape your 2026 strategy
Christina Newberry
Discovery is interest-led, not follower-led. AI is expected, but human judgment is the signal of quality, and creator partnerships are shifting from reach to results. Christina highlights what brands need to know to stay relevant in the lightning-fast social ecosystem of 2026.

X is also launching Bluesky-like starter packs
Mariella Moon
X is rolling out a new feature called “Starterpacks” to all users in the coming weeks. It’s made up of compilations of accounts that new users can follow based on their interests. Bluesky launched a very similar feature back in 2024 that allows ordinary users to curate their own packs.

Meta Announces Global Expansion of Threads Ads
Andrew Hutchinson
Meta is now opening up Threads ads to all regions, providing another steady income stream for Zuckerberg’s ever-expanding behemoth.

How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel
Mark Sansum
Mark shares a strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for scaling growth without sacrificing efficiency.

Why Demand Gen works best alongside Performance Max for ecommerce
Ayisha Yousef
Demand Gen offers more creative and audience control than PMax. Ayisha explains when to use it and how to combine both for ecommerce growth.

Google Drive Now Supported for Offline Conversions and Customer Match
Hana Kobzová
Google has quietly expanded the list of tools supported for Offline Conversions Import and Customer Match, now adding Google Drive as a compatible source.

Every Marketer Says You Need “Taste”. Here’s What That Actually Means
Si Quan Ong
AI makes content creation free. That means taste, knowing what's worth making, is now your only differentiation. Si Quan explains how to develop it.

The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create
Rochi Zalani
Creating content once shouldn’t mean using it once. Rochi answers key repurposing questions, then shows how to turn long and short-form content into more, without more work.

Branded Content Is Dead. Long Live Content Brands
Sarah Mitchell
If you want to continually influence your audience and build a long-term asset for your business, consider how a content brand might be the answer. Sarah goes through it. 

Does informational content still matter for SEO?
Jade Knox
Jade goes through why, even with AI search absorbing informational searches, informational content can still help your business perform.

YouTube will soon let creators make Shorts with their own AI likeness
Aisha Malik
YouTube Shorts viewers might soon see AI versions of their favorite creators when scrolling through their feeds. Neal Mohan announced that creators will soon be able to make Shorts using their own likeness.

The 5 Rules For Working With Creators In 2026
RJ Larese
Let creators lead the creative, work with unexpected creators, and invest in longer-term partnerships. RJ shares five rules that have been central to his playbook throughout his career in this industry.

Does influencer marketing really work in 2026?
Omar Merlo
Omar explores the vital elements of conveying true authenticity through influencer marketing and how major brands can harness it. Learn what will make or break influencer marketing in 2026.

How Influencer Marketing Can Drive a Full Funnel Content Strategy
Joshua Nite
Influencer marketing isn't just for raising awareness. With the right influencers and relevant topics, you can create a full funnel strategy. Joshua goes through it.

​​​​A Guide to Generative AI​
Gianluca Fiorelli
A must-read, comprehensive guide to LLM Architecture and Mechanics, AI agents, retrieval systems, and SEO strategies for optimizing content in AI search.

​A Reflection on SEO & AI Search in 2025​
Lily Ray
Search transformed dramatically in 2025. Lily goes through the biggest changes in SEO & AI search, including her observations, hot takes, and thoughts about where search is headed in 2026.

The Great Decoupling​
Kevin Indig, Amanda Johnson
Kevin and Amanda go through why traffic and pipeline have decoupled, what brand strength actually means in AI search, and how to reframe SEO with executives.