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  • MarketingFOMO's Digital Marketing News 🔭 [January 20, 2025]

MarketingFOMO's Digital Marketing News 🔭 [January 20, 2025]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[January 20, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Trump to revive TikTok, but wants 50% US ownership
David Shepardson
Donald Trump said he would revive TikTok access in the U.S. by executive order after he is sworn in on Monday, but said he wants the popular social media app to be at least half owned by U.S. investors.

Instagram profile grids are going to feature rectangles instead of squares
Jay Peters
Instagram’s profile grids will display content as rectangles instead of squares as part of a change rolling out “over the weekend,” Instagram chief Adam Mosseri said in an Instagram Story. 

LinkedIn Adds New AI Tools to Assist Job Seekers and Recruiters
Andrew Hutchinson
LinkedIn is launching two new tools, the “Job Match” tool on job listings that will show you how you can improve your chances of getting a specific role, and a separate recruitment AI agent, which is part of its broader push to incorporate AI agents of all types.

Bluesky saw 17x increase in moderation reports in 2024 after rapid growth
Sarah Perez
“Starting this year, Bluesky will begin to accept moderation reports directly from its app. Similar to X, this will allow users to track actions and updates more easily. Later, it will support appeals in-app, too”.

How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)
Rochi Zalani
Want to get more views on Instagram but don’t know where to begin? Rochi shares 14 no-fluff, actionable ways to increase your Instagram reach in this guide.

📣 Ads

Scary Google Ads Phishing Scam
Barry Schwartz
People are seeing a Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google Sites address that is not managed by Google, where it asks you to log in to your Google account with your username and password.

Meta’s Community Notes Won’t Apply to Paid Ads. Marketers Still Have Questions.
Patrick Coffee
Meta assured advertisers that its “Community Notes,” which will let users crowdsource annotations on posts that they believe are false or need context, won’t apply to paid ads when they arrive later this year, according to people with direct knowledge of the conversations.

Just how many ads are there on ad-supported streaming apps, really?
Jon Keegan
Jon watched 12 shows on six platforms to find out how much of your life you give up to save a few bucks each month. “In the end, Netflix stood alone with not just the lowest price, but the overall smallest percentage of ads per show”. 

Microsoft Clarity launches Google Ads integration
Anu Adegbola
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

📝 Content Marketing

“How I Use Content Scoring to Make Posts My Audience Loves”
Kayla Schilthuis-Ihrig
Kayla shares expert strategies, tools, and metrics to optimize your posts and create a data-driven content marketing plan.

How To Write a 1-Page Content Marketing Strategy in a Few Hours
Ann Gynn
Ann shares seven easy steps to write a content marketing strategy that people will actually read and follow.

4 Ingenious Ways to Use GIFs to Make Your B2B Content Marketing Pop
Spiceworks 
Using GIFs in marketing is quite popular among B2C marketers, but does it have a place in B2B content marketing? Here are four B2B GIF marketing examples.

People Follow People, Not Brands. The New Rules Of Content Marketing
Matthew Giannelis
In 2025, people want to follow people, not brands. Audiences are seeking authentic personalities they trust and meaningful stories they can relate to, shifting the focus from corporate messaging to genuine, human connections that resonate on a personal level. 

Gain actionable insights and predictions to optimize your SEO strategies for 2025 and beyond.​​​​​​​​​​​​​​​​

😎 Creators & Influencers

Guide to affiliate influencer marketing: Boost your brand and bottom line
Jasmine Williams
Jasmine explains how affiliate influencer marketing works, its unique benefits, and step-by-step tips for building a winning program from scratch.

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Sam Bradley
“With influencer marketing becoming more and more “programmatic” — both in idea and execution — automating the task of creator vetting might risk repeating that harm, defunding creators whose activity is deemed to fall outside the realm of the acceptable without their knowing”.

AI Influencers Are All That's Wrong With Social Media Today
Jason Dookeran
Social companies have crafted AI influencers, and their presence shows what's wrong with social media today. Jason goes through it. 

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