MarketingFOMO's Digital Marketing News 🔭 [January 19, 2026]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

How to track, prove, and improve your social media ROI
Hannah Macready
Hannah goes through how to calculate your social media ROI — aka the return on investment from your social media activities and expenses.

Instagram wants you to personalize your Reels algorithm for 2026
Karissa Bell
Meta is rolling out a new set of controls that allows users to personalize the topics recommended to them by the Reels algorithm to all English users globally, along with the ability to highlight their top topics for the coming year.

Social Media Trust Is Breaking Down (And How You Can Rebuild It)
Donna Almonte
Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how credibility is earned.

How Often to Post on Social Media in 2026: A Data-Backed Guide
Rochi Zalani
Rochi shares data-backed tips on how often you should post on the most popular social media platforms.

📣 Ads

Microsoft Advertising Releases Guide To AEO & GEO
Barry Schwartz
The Microsoft Advertising team released a new PDF guide named "From discovery to influence: A guide to AEO and GEO." This guide offers "Practical data strategies to empower retailers for AI search, AI assistants, and AI browsers".

Why Paid Search Foundations Still Matter In An AI-Focused World
Fraser Andrews
Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and optimize campaigns.

Why Your Service Business is Losing Money on Ads (And How to Fix It)
Jyll Saskin Gales
Jyll goes through a simple framework to help you decide if Google Ads is right for your business and exactly how much you should be spending.

A quiet Google Ads setting could change your creative
Anu Adegbola
Google introduced a low-visibility setting that could impact brand control for location-based ads. When enabled, Google can automatically pull imagery from its own library and use it in ads tied to your business locations.

📝 Content Marketing

Multi-channel content distribution: How to scale content reach in the era of Loop Marketing
Justina Thompson 
Justina explained how multi-channel content distribution scales reach, improves lead quality, and drives revenue through Loop Marketing.

Why copywriting is the new superpower in 2026
Andrew Holland
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume. Andrew goes through it.

Companies aren’t looking for storytellers. They’re looking for meaning.
Kath Pay
Companies are struggling to make sense of what their stories mean, to whom, and why it matters. Kath shares the real problem the companies need to solve.

Why MoFU Content Is the Key to SEO Growth
Jess Heston
From the role of middle-of-funnel content in your marketing strategy to tips on how to create content that will increase click-through rates, Jess goes through what you need to know about MoFU content in the age of AI.

😎 Creators & Influencers

Post Performance Report: Brands committing to human-generated content
Benedict Nicholson
AI posts are everywhere on social, but audiences are still seeking out human-produced content. Benedict shares some of the brands that did it well.

Europe's Influencer Marketing Landscape: What Brands Should Know
Quentin Bordage
Europe is accelerating in its own way in the influencer space and building a unique model with global relevance. Quentin shares what brands should know. 

Apple launches ‘Creator Studio’ bundle of apps for $12.99 per month
Aisha Malik
Apple is launching a new Creator Studio subscription bundle that offers access to six creative apps as well as premium content in iWork apps, the company announced.

Patreon report reveals why creators are leaving for fan-first platforms
Patrecia Meliana
Patreon’s 2025 report reveals why creators are quitting the algorithm—and how brands can build better partnerships through trust and sustainability.

🤖 AI in Marketing

​​​What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce​
Aleyda Solis
UCP changes ecommerce SEO by expanding its scope. Here's an initial view of what UCP means for ecommerce SEO, based on what has been disclosed in the announcement as well as official implementation documentation.

​Clicks, Impressions, and Positions from AI Mode in Google Search Console​
Jean-christophe Chouinard
Google has confirmed that Google AI Mode traffic data is in Google Search Console, but that there are no AI mode specific report. Jean-Christophe goes through how the clicks are tracked, what gets counted as a position, and what gets impressions.​

How are we going to handle attribution as clicks disappear?​
Chris Green
Chris goes through the attribution alternatives for AI search: Educate stakeholders that clicks matter less, adopt proxy metrics for traffic and exposure, and correlate exposure with revenue.