MarketingFOMO's Digital Marketing News 🔭 [January 12, 2026]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Scaling social media content: A complete guide for enterprise teams
Hannah Macready
Scaling social media content gets easier with the right systems. Hannah goes through how enterprise teams keep quality strong across every region.

YouTube will let you exclude Shorts from search results
Anna Washenko
YouTube introduced new filters to its advanced search tool: Shorts are now listed as a content type, the "Sort By" menu will now be called "Prioritize”, and the "View Count" option has been renamed to "Popularity".

B2B marketing on TikTok: What you need to know
Constantine von Hoffman
Constantine covers key data, user demographics, marketing strategies, content creation, and best practices for B2B success on TikTok.

LinkedIn Expands AI Job Discovery to More Languages
Andrew Hutchinson
LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French, and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features.

📣 Ads

How to Get YouTube Subscribers Using Google Ads
Jyll Saskin Gales
Jyll goes through two quick ways you can use Google Ads to get more YouTube subscribers for your business's channel.

Microsoft launches Copilot Checkout and Brand Agents
Barry Schwartz
Microsoft rolls out its first agentic experiences within Copilot: Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites, and Brand Agents is rolling out for Shopify sites, allowing merchants to have an AI chat experience trained on their own product catalog.

Reddit Introduces Max Campaigns, Its New Automated Campaign Type
Brooke Osmundson
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.

Google to Enforce Separate Product IDs for Multi-Channel Items
Hana Kobzová
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products. If your products differ between online and in-store (e.g., pricing, availability, or condition), you’ll need to create two versions using distinct product IDs and manage them separately.

📝 Content Marketing

6 brands that brilliantly differentiated from the competition, and how you can, too
Chima Mmeje
Chima goes through examples of companies smashing brand differentiation and gives actionable tips on how to stand out from the crowd.

16 Content Writing Tips From Experts To Survive 2026
Bea Pe Benito
What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human creativity in the AI era.

Content Writing 101: 8 Skills That Set Top Writers Apart
Shreelekha Singh
Shreelekha covers eight content writing skills that set top performers apart, shaped by her work with leading brands and insights from colleagues at Backlinko.

The 5 Big Trends that Will Dominate Marketing in 2026
Rand Fishkin
AI usage slows, yet corporate pressure to adopt rises. Vibes, not facts, rule sentiment and dictate perception. The value of written content tips from humans to algorithms, and more. Rand shares five big trends that will dominate marketing.

😎 Creators & Influencers

Spotify makes it easier for video creators to earn, announces new LA studio
Jaspreet Singh
Spotify creators can now qualify for the monetization program with 1,000 engaged audience members, 2,000 hours consumed over the past 30 days, and three published episodes, compared with the prior requirement of 2,000 listeners, 10,000 hours consumed, and 12 published episodes.

How to Create Your Own Influencer Media Kit (+ Examples from Creators)
Kirsti Lang
Kirsti goes through how to create your own influencer media kit, whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started. 

Creator Partnerships Enhanced With Creator Search And Management Hub
Hana Kobzová
Google Ads has introduced two new features to its Creator Partnerships (Beta): Creator Search, where advertisers can discover creators by keywords, and refine results. And the new Management section adds a centralized view for handling creator interactions.

The rise of episodic content: Should your brand launch a social media content series?
Aubree Schaefer
Aubree goes through why launching a social media series helps build loyalty, boost engagement, and win with quality storytelling over content volume.

🤖 AI in Marketing

​​How Do Technical SEO Factors Impact AI Search? [Study]​
Nitin Manchanda
Nitin's analysis of 5 million cited URLs reveals a clear pattern: AI platforms consistently cite pages that tend to have strong technical foundations, many of which are associated with traditional SEO success.

​Query Fan-Out in Practice: Turning One Search into an Omnimedia Content Plan​
Francine Monahan
Francine explains how to map out fan-out queries, analyze what actually ranks and gets cited by AI (including which formats and sources dominate), and build an omnimedia content plan in this step-by-step guide.

​The Hidden Authority Signal: Why Your CC Rank May Matter More for AI Visibility​
Metehan Yesilyurt
The Common Crawl debate isn’t just about copyright and paywalls. It’s about understanding the foundation of AI’s knowledge and potentially, its tendencies toward certain sources. Metehan developed a comprehensive research to better understand its role.