Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How YouTube’s Recommendation System Works In 2025
Matt G. Southern
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.

The return of ‘OG Facebook’ is a big Meta priority this year
Ryan Christoffel
Meta reported its quarterly earnings, and amid sharing updates on Threads, Instagram, and yes, the metaverse, CEO Mark Zuckerberg outlined an interesting new priority for this year: getting back to ‘OG Facebook’.

The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed
Kirsti Lang
Buffer analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Threads adds a ‘media’ tab and the ability to tag people in photos
Aisha Malik
Threads announced that it’s introducing a dedicated “media” tab for both photos and videos, only days after its rivals, including X and the startup Bluesky, did the same for videos.

Google: Meridian is now available to everyone
Harikesh Nair
Meridian is the open-source Marketing Mix Model (MMM) built by Google for today’s consumer journeys to help make smarter, data-driven decisions when measuring outcomes across channels.

Meta Updates Audience Targeting Options for Advantage+ Catalog Ads
Andrew Hutchinson
As part of Meta’s broader push towards its automated ad targeting elements, it’s removing the “Audience Types” option for Advantage+ catalog ads with the sales objective.

Google: Why 100 Negative Keywords For Google Ads PMax Campaigns
Barry Schwartz
Ginny Marvin explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.

Google Demand Gen Campaigns Just Got A Major Update
Brooke Osmundson
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Marketing Tips, Templates, and Checklists To Improve Your Content Operations
Jodi Harris
Don’t let marketing and content operations overwhelm your team. Jodi shares these proven tips, templates, and cheat sheets to work more effectively.

​Create High-Impact Content Using Backward Design — Whiteboard Friday [Video] ​
Purna Virji
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

How To Free Your Writing Voice: Learn How To Write Natural, Helpful Content
Vicki Thomas
Know who are you, who is your audience, and why are you writing for your audience. Vicki shares how to find your voice and bring it to everything you write in this guide. 

18 Tips For Incorporating User-Generated Content In Your Marketing
Forbes Expert Panel
Include reviews and testimonials, become part of the customer conversation, and use UGC to turn data into stories. 18 members of the Forbes Communications Council discuss the benefits of incorporating UGC into your company's marketing strategy.

Dive into the latest strategies to optimize your on-page SEO and content to drive stronger organic performance and deliver better user experiences.​​​​​​​​​​​​​​​​

Marketers are rewriting the brand safety playbook for content creators in 2025
Alexander Lee
As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations. Alexander goes through it. 

What is a social media content creator and when should you hire one?
Sam Kendall
What is a social media content creator? And when is it time to hire one? Sam answered these questions and more in this guide.

Social media is making you poor
Break Free From the Internet
The dual assault of targeted advertising and influencer culture is eating away at our financial health. “I do challenge you, though, to observe your spending. Think about what you’re buying. Is it because the internet told you to buy it? Or is it something you truly desire?”.

“My Breakup Went Viral on TikTok So I Built a Career as an Influencer. It Has Lasted Longer than the Heartbreak”.
Serafina Kenny
A video of Bridgette Vong, a marketing specialist, breaking up with her partner went viral on TikTok. She leveraged the engagement to create a side hustle and then a full-time career as an influencer.

DeepSeek-R1: The Open-Source AI Challenging ChatGPT
​​Matt G. Southern
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimic human thinking.

Alibaba announces Qwen 2.5-Max to fight DeepSeek — what to know
​​Amanda Caswell
Days after DeepSeek took the internet by storm, Chinese tech company Alibaba announced Qwen 2.5-Max: “Alibaba's Qwen 2.5 is built upon the “mix of experts” architecture and aims to not only match but surpass the capabilities of DeepSeek's offerings.”

Google AI Overviews Found In 74% Of Problem-Solving Queries
​​Matt G. Southern
Google's AI Overviews appear in 30% of searches and nearly three-quarters of problem-solving queries, according to a new study.

AI optimization: How to optimize your content for AI search and agents
​​Jed White
Allow AI crawlers in robots.txt and firewall rules, return content fast, with key info high up, use semantic markup, metadata, and schemas, create an llms.txt file, and more!

​Top 25 SEO influencers to follow on LinkedIn
​​Ivan Palii
​​​​​​Ivan shares a list of SEO influencers he recommends following on LinkedIn based on value and authenticity.

​Your guide to SEO forecasting with Google Sheets
​​Sara Taher
​​​​​​Sara goes through three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.

​How Insanely Long Title Tags Help You Rank Better on Google
​​Joy Hawkins
Joel ran a test with thousands of healthcare websites, injecting neighborhood names into title tags. The result was a 15% increase in visibility on Google.

Google Says “Links Matter Less”—Ahrefs Looked at 1,000,000 SERPs to See if It’s True
​​Patrick Stox
​Google says links matter less than before. Ahrefs findings suggest this is true overall, but for certain types of queries, links matter more.​​​​​​​​​​​​​​​​

AI Traffic Report
Kyle Rushton McGregor
​How much traffic is your site really getting from AI apps? Kyle Rushton McGregor has created a useful Looker Studio so you can easily monitor it using Google Analytics Data.

​Wepost: Simplify your social media workflow
Wepost
​Wepost is a content marketing platform using artificial intelligence to create beautiful narratives and on-brand creatives to an affordable and fixed price. Plan, create and analyze your marketing performance.

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website