MarketingFOMO's Digital Marketing News 🔭 [February 24, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Twitch is limiting streamers to 100 hours of highlights and uploads
Jess Weatherbed
Twitch is placing a 100-hour limit on archived Highlights and Uploads to save on storage costs.

Instagram upgrades DMs with music sharing, message scheduling, translation, and more
Sarah Perez
Instagram is upgrading its direct messages (DMs) with a handful of new features that make its messaging system more competitive with alternatives, like Apple’s iMessage and other third-party apps.

Facebook Now Deletes Live Videos After 30 Days
Matt G. Southern
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal.

Australian children able to bypass age limit set by social media platforms, report shows
Aaditya Govindrao, Byron Kaye, and Sneha Kumar
Children in Australia are able to easily bypass the minimum age limit imposed by social media platforms, a report showed on Feb 20, ahead of a landmark ban by the government on access for those under 16.

📣 Ads

LinkedIn launches two tools to enhance marketing attribution
Anu Adegbola
LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Google Ads To Stop Placing Your Ads On Parked Domains By Default
Barry Schwartz 
Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains.

Instagram adds quick testimonials to Partnership Ads for enhanced creator endorsements
Swipe Insight
Instagram is introducing a feature in Partnership Ads allowing brands to add creator endorsements as text-only testimonials in comments.

Google is giving away even more personal data in exchange for profits
Chris Smith
Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

📝 Content Marketing

Spending too much time creating content? Read this
Adriana Tica
Re-publish social media posts that are 2-12 months old, link to your long-form content on social media, and get 3-10 social media posts from a single long-form piece of written content. Andrea goes through it. 

Content Gap Analysis Using AI [Podcast]
Barb Davids
Barb goes through the what, why, and how of content gap analysis. Learn about the AI tools and prompts used for identifying content opportunities against competitors’ websites.

“How I Use Inbound Marketing to Drive 60k Monthly Visitors (Without Paid Ads)”
Andy Crestodina
Struggling with expensive ads and inconsistent leads? Learn how Andy drives 60,000 monthly visitors using inbound marketing in this guide.

Why the Future Depends on Responsible Marketing (and Tips From a Pro)
Ann Gynn
Ann explains how to create a flywheel for responsible marketing. It will unite all your purpose-focused initiatives and deliver results for your brand and the world.

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💡 Live Webinar: Tips & Tools for Tracking LLM Brand Visibility

Join Wix Studio's Crystal Carter & George Nguyen for a webinar on monitoring & measuring your brand's LLM impact! Find out how much traffic and visibility your website is getting from ChatGPT and other LLMs.​​​​​​​​​​​​​​​​

😎 Creators & Influencers

Scaling a high-performing influencer marketing program
Scott Morris
Most brands are looking to expand their small influencer roster. Scott goes through how they scaled their influencer marketing program to drive leads.

As more creators expand to episodic content, studios want to repurpose and syndicate their shows
Antoinette Siu
“With creators freed up from having to do constantly more content, the studio argues they can monetize more of it without having to churn production”.

Substack now lets creators monetize videos and post them directly from its app
Aisha Malik
Substack announced that it’s now allowing creators to monetize their videos on the platform, and letting them publish video posts directly from the Substack app.

Council Post: 11 Tips For Building Long-Term Partnerships That Can Define Your Brand
Forbes Expert Panel
Learn the ways in which businesses can nurture long-term relationships with influencers and brand advocates so they can build equally long-term relationships with their customers.

🤖 AI in Marketing

SERP Organic and AI Overview Volatility Research
​Laurence O'Toole
Laurence goes through the findings of a study that uncovers the volatility of Google’s AI Overviews and organic search rankings. “The Pages ranking in AI Overviews change independently of the organic ranking pages”.

​The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
Kevin Indig
See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility.

​​ChatGPT referrals to top publishers up eight times in six months but still negligible
Bron Maher
The amount of referral traffic to top news sites from ChatGPT is increasing quickly, new data from Similarweb shows, but still accounts for a minuscule proportion of visits.

​3 SEO tools you can build with ChatGPT & Colab
​Gus Pelogia
Gus goes through 3 SEO tools you can build with ChatGPT & Google Colab. Learn to create applications that analyze traffic, assess your entity in the knowledge graph, and more.