Let’s go through the latest in digital marketing news, resources, tools, and jobs…

The complete guide to keyword research for social media
John Paul Hernandez
John explains how social keywords work and what tools you’ll need to perform keyword research for social media to help you succeed and tie your SEO efforts to ROI.

Organic vs paid social media: Everything you need to know
Chloe West
Chloe goes through the difference between organic vs. paid social media, the benefits and drawbacks of each, and how you can create a hybrid strategy to get the best of both.

LinkedIn Shares Tips for Maximizing Presence in AI Search
Andrew Hutchinson
LinkedIn has shared initial insights into its efforts to better align with AI discovery and how it’s driving more interest from AI tools. “We are moving away from ‘search, click, website’ thinking toward a new model: Be seen, be mentioned, be considered, be chosen”.

Social Channel Insights In Search Console: What It Means For Social & Search
Chelsea Alves
The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

Microsoft Advertising Launches Ad Preview Hub
Barry Schwartz
Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. This is only available right now for Audience ads, but Barry is told it is coming for other campaign types in the future.

How to Use Seasonality Adjustments in Google Ads for Better Year-Round Performance
Michelle Morgan
Michelle goes through how seasonality adjustments in Google Ads can help you keep your campaigns running at the right speed year-round.

ChatGPT ads come with premium prices — and limited data
Anu Adegbola
According to a report, OpenAI is pricing ChatGPT ads at roughly $60 per 1,000 impressions, about three times higher than typical Meta ads. Despite the cost, advertisers will receive only high-level reporting, such as total impressions or clicks, with no insight into downstream actions like purchases.

How to run Google Shopping alongside Performance Max in 2026
Manuel Baudisch
Manuel explains how to master the hybrid PMax & Standard Shopping strategy to revive zombie products, protect margins, and fix algorithmic blind spots.

How to find great writers (and other content marketing struggles)
Jessica Foster
You get what you pay for in content. Jessica shares a guide on how to find great writers in 2026, from job boards to LinkedIn and beyond.

Experiential Content: How Interaction Builds Confidence in B2B Decisions
Theresa Meis
Theresa explains how your brand can offer the experiential content B2B buyers need to test ideas during key decision-making moments.

How To Master Content Operations and Keep Your Team Moving Forward
Jodi Harris
Even the most well-thought-out content strategy won’t succeed without content operations. Jodi shares this framework to create a content ops function. It will help streamline the content lifecycle, foster collaboration, and maximize your tech.

The New Content Failure Mode: People Love It, Models Ignore It
Duane Forrester
You publish a page that solves a real problem. It has examples, and it has the edge cases covered. Then you ask an AI platform the exact question that page answers, and your page never shows up. Duane explains how to detect the utility gap, prioritize fixes, and improve inclusion.

Influencer marketing and SEO: Building lasting visibility
Emily Jenkins
Emily goes through how influencer marketing and SEO work together to grow visibility and shares best practices and tips to combine both strategies without doubling up on work.

The 4 Forces Shaping Social Media in 2026 (and What They Mean for Creators)
Tamilore Oladipo
The trust scarcity dynamic, creators design for stability, not just growth, and attention is split into two extremes. Tamilore dives into the forces shaping social media in 2026 and what they could mean for creators.

The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]
Curt del Principe
Arie Desormeaux, producer of My First Million, shares how they turned boring engagement farming into a shared language that their audience willingly (and joyfully) spreads, netting 200k subscribers in the process.

Creators vs. influencers: Inside the divide [Podcast]
Kimeko McCoy
The creator economy is bursting at the seams, or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator. Seb Joseph and Kimeko McCoy talk about it.

​New Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility​
Rand Fishkin
Rand shares how measuring your brand’s presence in AI answers with precision is a fool’s errand: "Visibility percentage across dozens to hundreds of prompts run multiple times is a reasonable metric."​

AEO: Optimize for the follow-up​
Eli Schwartz
When someone interacts with an AI, they are not searching for a “result” but are problem-solving through a dialogue that evolves with every response from the LLM. Eli goes through how to optimize for the follow-up.​

How do you compete in Agentic Commerce?​
Kevin Indig 
Kevin explains why agentic commerce filters out marketing-first brands and rewards granular product data.​