MarketingFOMO's Digital Marketing News 🔭 [February 17, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Search plays almost no role in YouTube's massive viewership, Google claims
Ryan McNeal 
A lawyer representing Google in federal court claims that Search links are responsible for roughly less than 1% of YouTube's viewership.

Instagram SEO: What It Is, How to Do It, & Best Practices
Sean Collins
Instagram SEO tips include using keywords in your captions, optimizing your profile, and writing image alt text. Sean goes through it. 

How the LinkedIn algorithm works in 2025
Christina Newberry, Colleen Christison
If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. Here’s what you need to know.

Reddit will lock some content behind a paywall this year, CEO says
Scharon Harding
Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Feb 13.

📣 Ads

The top Super Bowl 2025 ads released before and during the game
Greg Jarboe
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Google Ads Customer Match Lists To Have 540 Days Expiration Date
Barry Schwartz
Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.

Google Updates Its Gambling & Games Advertising Policy
Matt G. Southern
Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14.

Google Ads tightens brand guidelines
Anu Adegbola
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.

📝 Content Marketing

The Wile E. Coyote Approach To Content Guidelines
Kane Jamison
Marketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective. Kane goes through it. 

How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]
Rachel Leist
Rachel shares a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.

Advancing B2B content strategy internally: Techniques & insights for ongoing progress
Yagmur Simsek
Yagmur goes through proven techniques for advancing your B2B content strategy through content audits, workflow optimization, and technology integration.

Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age
Robert Rose
Does your content strategy plunge you into red oceans (hot markets with fierce competition) or blue (low competition but low demand)? Robert shows how to blend the two.

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😎 Creators & Influencers

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
Antoinette Siu
Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? 

Poppi faces backlash for viral vending machine stunt
Kennedy Felton
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.

Social Media Stars: How Much Do They Really Make?
Jennifer Dublino
Social media influencers are in demand, with brands seeking more sponsored content. Jennifer shares how much social media stars earn and how they make their money.

Netflix Considers A Bold New Play In The Creator Economy
Ian Shepherd
For content creators, the digital landscape has never been more fragmented - or more full of opportunity. Now, a new player is considering entering the scene: Netflix.

🤖 AI in Marketing

Transactional AI Traffic: A Study Of Over 7 Million Sessions
Kevin Indig
Data shows AI chatbot traffic engages more and converts better than traditional search. What does it mean for your SEO strategy? Kevin goes through it.

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
Kevin Indig
The future of SEO is about mentions, authority, and relevance. Kelsey goes through how to secure brand visibility in AI-generated search results in this guide.

Navigating Agentic AI in the World of SEO
Gianluca Fiorelli
​Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.

Can ChatGPT Deep Research Do An SEO Audit?
Andrew Shotland
​The results, while kind of generic, were not really bad, and could be a decent starting point for a small business.