MarketingFOMO's Digital Marketing News 🔭 [February 10, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Danny Goodwin
Although younger searchers prefer social platforms, Google is still king among millennials, Gen X, and boomers.

Celebrating Black History Month: Best practices for social media and beyond
Jamia Kenan
Jamia shares best practices for Black History Month social media posts—and how you can support diverse audiences authentically year-round.

How to Use Reddit to Bring More Leads to Your Local Business
Celeste Gonzalez
Provide value in local and industry-specific subreddits, use it for social listening and research, and host AMAs. Celeste goes through how to use Reddit to bring more leads to your local business.

Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know
Tamilore Oladipo
Buffer analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

📣 Ads

Google Ads Update: Misleading Landing Pages Now Demoted
Matt G. Southern
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.

Microsoft Advertising Lists Performance Max & Feature Updates
Barry Schwartz
Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

Meta is Expanding GenAI Transparency for Meta’s Ads Products
Pedro Pavón
Meta is sharing more about their approach to labeling ads on their platforms that were created or significantly edited using generative AI creative features.

Microsoft advertisers phished via malicious Google ads
Jérôme Segura
An attack targeting Microsoft advertisers has recently surfaced. Malicious ads on Google Search are tricking users into revealing their login credentials while trying to access Microsoft’s advertising platform.

📝 Content Marketing

February Content Ideas for Your Blog and LinkedIn
Nikki Pilkington
Safer Internet Day, National Drink Wine Day, and Pokémon Day. Nikki shares creative alternatives to the usual awareness days, plus practical tips for LinkedIn and social media posts.

3 Content Formats That Attract More Organic Traffic and Engagement
Bruce Clay
Bruce goes through how to improve your SEO, attract more website visitors, and increase search rankings with the right content formats.

Content Optimization: 14 Effective Tactics for Better Results
Ankit Vora
Content optimization improves your existing online content for better search engine rankings and conversions.

How To Manage Old Content on a News Website
Amaka Chukwuma
Amaka shares proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

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😎 Creators & Influencers

Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
Alexander Lee
“Roblox’s growing revenue share numbers show how users on the platform are putting a new spin on what it means to be a content creator… The difference comes down to Roblox creators’ medium of choice: in-game productions rather than video or livestreamed content”.

Influencer Marketing Secrets From A Founder Who Drove $1M in Brand Deals
Kamaljeet Kalsi
Ever struggled to convince your CFO of influencer marketing budgets? If yes, here's the best-kept secret on how to turn a non-believer into a believer.

3 Ways Brands Can Bridge the Black Influencer Pay Gap
Annabel Burba
Form long-term relationships with influencers, Guard against your bias, and Stay open to negotiation. Annabel shares three ways brands can bridge the black influencer pay gap. 

What is Influencer Marketing? – The Ultimate Guide for 2025
Influencer Marketing Hub
Dive deep into what influencer marketing is, how it works, and why it’s reshaping how brands approach digital advertising in this guide.

🤖 AI in Marketing

Google starts testing new Search ‘AI Mode’ internally – Here’s an early look at it
Abner Li
Google Search is working on a new “AI Mode” that offers a “persistent place” to ask more “open-ended/exploratory questions” and get generated AI Overview-style responses. Google has begun testing this experience with employees.

Investigating ChatGPT Search: Insights from 80 Million Clickstream Records​ ​
Brenna Kelly
Discover how ChatGPT is reshaping search habits and web traffic based on 80M user interactions. “54% of ChatGPT queries were handled with SearchGPT turned off, while 46% utilized the web search feature”.

Google AIO Impact - SEO & PPC CTRs at an all-time low
Tracy McDonald
AI Overviews impact search CTRs differently, based on query type and AIO presence. “Queries with AIOs had lower CTR from the start, likely due to Zero-Click searches”.

Blogging for AI: Creating Content for LLMs and Modern Search
Sara Taher
“Blogging today requires a different mindset. Instead of just writing, think of it as having a conversation about the topic—go deep and get specific. Targeting low-search-volume keywords with conversational-style content is the key”.