MarketingFOMO's Digital Marketing News 🔭 [December 30, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

​TikTok is about to be banned in the US
Eli Schwartz
Barring a Supreme Court surprise or President-Elect Trump offering a lifeline to ByteDance, on Jan 19th, Apple and Google will need to remove TikTok from their app stores.

Why Making A Good YouTube Video Is Hard (For Businesses)
Ben Steele
Ben shares the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls.

Bluesky is testing a trending topics feature
Ivan Mehta
Bluesky said on Christmas that it is testing a trending topics view. The trending topics are visible both on the desktop and mobile apps of the social network for users across the world.

Instagram teases AI editing tools that will completely reimagine your videos
Jess Weatherbed
Instagram is planning to introduce a generative AI editing feature next year that will allow users to “change nearly any aspect of your videos”.

📣 Ads

Google Merchant Center relaxes language policy for product feeds and websites
Swipe Insight
Google has updated its language policy in the Google Merchant Center, permitting some inconsistencies between the product feed language and the website language. 

New Google Ads Brand Report
Barry Schwartz
Google Ads has launched a new brand report. The brand report "is a dedicated brand advertiser experience that provides you with deduplicated reach and frequency metrics across your campaigns," Google wrote.

Microsoft Launches Multi-Format Campaigns for Audience Ads
Brooke Osmundson
Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.

Google tightens ad policies to align with Search spam rules
Anu Adegbola
Google will expand its “Abusing the Ad Network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies.

📝 Content Marketing

Read These 10 Books To Master Content Creation In 2025
Ian Shepherd 
From building super fans to mastering storytelling, Ian shares the essential reads that top content creators credit for their success.

How To Craft a Visual Marketing Strategy That Sells
Shopify 
Visual marketing refers to the parts of your marketing strategy that are visual: the imagery, videos, and graphics you use to market your goods or services. Learn how to harness the power of visual content in your marketing strategy in this guide.

Top 5 Content Marketing Strategies for 2025
Andrew Wheeler
Deepen your audience's understanding, invest in a 12-month rolling plan, and rethink strategy and technology. Andrew shares five top content marketing strategies to stay ahead in 2025.

28 Awesome Content Marketing Tools
Brian Dean
Brian shares a list of the best free and paid content marketing tools for keyword research, SEO, design, analytics, and heatmap tracking.

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😎 Creators & Influencers

What the rise of the niche and nano-creator mean for influencer marketing
Kimeko McCoy
“Increasingly, these more specialized creators are what advertisers are pursuing as opposed to general influencers with broad appeal, according to influencer experts”.

Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem?
Sam Gutelle
After MegaLag exposed Honey's shady affiliate link practices, the reverberations are spreading across the influencer marketing industry.

Top 16 Instagram Influencer Search Tools to Find Influencers in 2025
Influencer Marketing Hub
Check out the list of the best Instagram influencer search tools in the marketplace. 

Why social media influencers are going to have a very big 2025
Chris Stokel-Walker
Here’s what experts believe could happen to social media over the next 12 months.