MarketingFOMO's Digital Marketing News 🔭 [December 29, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Social Media Automation: 10 Tasks You Can Automate (+ Tools to Help)
Rochi Zalani
Rochi goes through ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.

Social media competitor analysis: Free template for 2026
Christina Newberry, Karolina Mikolajczyk
A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. Christina and Karolina share a free template so you can start analyzing like a pro.

30 ways to master AI prompts for social media: A marketer’s guide
Raegan Hedley
AI social media prompts can help you work faster and smarter. Explore writing tips by Raegan and example prompts to elevate your social workflow.

X Publishes 2026 Marketing Calendar
Andrew Hutchinson
X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which guides users as to what’s happening each month.

📣 Ads

Why Every Google Ads Account Needs To Run Scripts
Nils Rooijmans
Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own.

Google expands Performance Max channel reporting to MCCs
Anu Adegbola
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Google Lowers Audience Size Limit to 100 Across All Campaign Types
Hana Kobzová
Google has reduced the minimum audience size to 100 users for all segment types across Search, Display, and YouTube campaigns. This update standardizes the eligibility threshold for Customer Lists, Remarketing Lists, and other audience segments, making it easier for smaller advertisers to activate audience-based targeting.

Google Ads Advisor Suggestions Within Google Ad Reporting
Barry Schwartz
Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.

📝 Content Marketing

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Mateusz Makosiewicz
Mateusz goes through why fresh content matters for rankings and AI citations, which types of content need the most frequent updates, and how to systematically identify and refresh your outdated pages for maximum impact.

How to Structure Content So AI Search Engines Use You as a Source
Samuel Edwards
Samuel explains how AI search systems evaluate content and how you can format your website so these models will be more likely to use your content as a source.

6 Common Content Marketing Mistakes To Avoid
Charlotte Muzzi
Charlotee goes through six common content marketing mistakes, paired with tips on how to avoid or overcome them and keep your team on track.

How to Write a Listicle in 5 Steps
Megan Grant
Megan shares a guide on how to write a listicle that your audience will click, love, and share. Find more listicle examples and advanced tips inside.

😎 Creators & Influencers

Do Faces Help YouTube Thumbnails? Here’s What The Data Says
Matt G. Southern
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.

Influencer Marketing Guide: Strategy, Costs, ROI
Arman Tale
Arman shares everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.

X Adds New Creator Studio Hub on Mobile
Andrew Hutchinson
X is adding a new “Creator Studio” hub in the left-hand menu of the mobile app, which provides a one-stop shop for X’s various creator tools and options.

TikTok Influencer Rates in 2026: A Complete Cost Guide for Brands
Kalin Anastasov
Kalin goes through TikTok influencer rates in 2026, explaining what brands should expect to pay, what actually drives costs, and how to evaluate pricing before committing budget.

🤖 AI in Marketing

ChatGPT Ads May Prioritize Sponsored Content In AI Responses
Barry Schwartz
A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.​

ChatGPT Gains Local Knowledge Panels
Barry Schwartz
OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.

​Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility
Mateusz Makosiewicz
Mateusz explains why fresh content matters for rankings and AI citations, which types of content need the most frequent updates, and how to systematically identify and refresh your outdated pages for maximum impact.