MarketingFOMO's Digital Marketing News 🔭 [December 2, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

The 2025 guide to (aesthetic) Pinterest marketing
Alyssa Gagliardi
Alyssa shares how Pinterest marketing can become part of your social media strategy with these actionable tips for 2025.

Threads now lets you swipe between different feeds right from the home screen
Aisha Malik
Threads is rolling out a redesign that keeps your feeds visible on the home screen. The redesign allows you to quickly swipe between different feeds just like you can on X.

YouTube Expands Creator Tools, Introduces Content Disclosure System
Matt G. Southern
YouTube enhances creator features with new editing tools and AI assistance while adding camera-based content verification for transparency.

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Kimeko McCoy, Krystal Scanlon
“While Bluesky has the potential to be a great ‘replacement’ for X, and the audience is coming, it’s not yet in a mature enough state for some of the big brands we work with to be active”.

📣 Ads

Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study
Mateusz Makosiewicz, Tim Soulo
Ahrefs analyzed 2.3 million keywords with 4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. “40.66% of pages that are advertised rank #1 organically”.

Google adds WhatsApp ‘conversation started’ conversion action
Anu Adegbola
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.

Payment Methods Section Moving in Google Ads
PPC News Feed
Google Ads is moving the “Payment methods” section to the “Billing settings” page. Moving forward, users should manage payment methods through billing settings.

Google Consolidates Demand Gen Campaign Policies with YouTube Ad Requirements
Swipe Insight
Google has announced a significant simplification of its advertising policy structure, set to take effect in January 2025. The update merges Demand Gen campaign requirements into existing YouTube ad policies, creating a unified standard across platforms.

📝 Content Marketing

Content Workflow: What Marketers Need to Know
Erica Santiago
Erica explains what a content workflow is, why your team needs one, and the steps to craft the right workflow to reach your marketing goals.

6 Practical Use Cases for AI in Content Marketing
Bruce Clay
Learn how AI can improve your content marketing strategy and how AI tools can supercharge idea generation, personalization, SEO optimization, and more.

We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It
Robert Rose
Your brand’s why won’t inspire differentiated content let alone purchases, conversions, or loyalty until you connect it to your customers’ why. Robert shares steps to find that connection.

5 Easy Steps To Make Your Startup's Content Marketing More Effective
Abdo Riani
Abdo shares five straightforward steps to improve the effectiveness of your startup's content marketing efforts in this guide.

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😎 Creators & Influencers

FTC influencer guidelines explained: Tips for engaging influencers
Jasmine Williams
Learn about FTC influencer guidelines and popular social platforms’ branded content policies. Plus, tips for creating FTC-compliant social campaigns.

Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)
Angela Rollins
Angela explains the basics of influencer marketing and how to create a winning strategy with this step-by-step guide for beginners (including tips from the experts).

Future Trends In B2B Influencer Marketing Across Industries
Nick Bennett
Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

How to Effectively Leverage Influencers in B2B Marketing
Yolanda Zaw
LinkedIn surveyed more than 1,700 tech buyers across the UK, US, and India to uncover the role influencers play in shaping purchasing decisions. “87% of B2B buyers prefer content from trusted industry influencers over branded sales messages”.