Let’s go through the latest in digital marketing news, resources, tools, and jobs…

​Reddit Integrates AI-Powered Search With New “Reddit Answers"
Matt G. Southern
Reddit launches an AI-powered search feature to help people find answers from community discussions, testing with the US audience.

Meta debuts a tool for watermarking AI-generated videos
Kyle Wiggers
Meta is open-sourcing a method to watermark AI-generated videos. Called Meta Video Seal, the company says it's robust against compression and edits.

Threads Launches Test of Custom Lists of People To Follow
Andrew Hutchinson
Threads is now copying another Bluesky element in “Starter Packs.” It will recommend listings that have been curated by Threads users.

“YouTube quietly made some of its web embeds worse, including ours”
Nilay Patel
Some YouTube embeds across the web no longer let you click the title to return to YouTube — and YouTube wants it that way.

Yelp unveils AI features to streamline local business discovery
Anu Adegbola
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Microsoft introduces household attribution for deeper insights
Kevin Salat, Vanessa Lotz
“With household attribution on Microsoft Invest, advertisers using the platform can now gain deeper insights into how audiences engage with your ads across multiple screens”. 

Google’s Product Studio is now available in 15 new countries
Google Ads
Product Studio, the suite of AI-powered tools designed to help businesses create and enhance product images, is now available in 15 new countries, including the Czech Republic, Denmark, Finland, Greece, Hungary, and more. 

Google Merchant Center now allows the selection of accepted payment methods
Swipe Insight
You can specify accepted payment methods in Google Merchant Center, including digital wallets and Buy Now, Pay Later (BNPL) options, enhancing the checkout experience for shoppers. 

How To Create Your 2025 Content Strategy
Vicki Thomas
Vicki shares six questions to create the 2025 content strategy. They are built around the pillars of helpful and human content: who, what, why, how, where, and when.

Content Marketing for SaaS: How to Do It Right (2025)
Brian Dean
Brian shares how to get more traffic and leads for your SaaS business with content marketing in this guide.

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
Jodi Harris
Five travel brands and Content Marketing Award winners share how they tell unexpected (and expected) stories in common (and less common) spaces.

5 tips on how to create good seasonal content
Cindy Paul
Create evergreen seasonal content,  do keyword research, and plan well ahead of time. Cindy shares five tips to help you create good-quality seasonal content.

Ramp up productivity with a growing library of expert-crafted templates, toolkits, and checklists, designed to speed up SEO implementation on any project, featuring:

Download, customize and use them on your next project to streamline SEO processes and set your clients up for lasting search success.

Use this framework for maximizing influencer marketing ROI
Jamia Kenan
Jamia shares how to measure and maximize your influencer marketing return on investment with this comprehensive guide, including an equation and step-by-step processes.

5 Keys for Brands When Considering Influencer Marketing
Kelly Beaton
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.

How A Potential TikTok Ban Could Reshape The Creator Economy
Kristen Bousquet
While the creator economy has had many large changes in recent years, a potential TikTok ban might be the most significant.

5 B2B Influencer Marketing Case Studies That Prove the Strategy Works
Grin 
Grin shares five case studies that showcase how B2B companies have successfully leveraged influencer marketing.

​Google Introduces Gemini 2.0: A new AI model for the agentic era
​​Sundar Pichai, Demis Hassabis, Koray Kavukcuoglu
​​​​​Google is bringing the advanced reasoning capabilities of Gemini 2.0 to AI Overviews to tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding: "We started limited testing this week and will be rolling it out more broadly early next year."​

Google December 2024 core update rolling out now
​​Barry Schwartz
​​​​​Google has released its fourth core update in 2024 on December 12. This new core update is happening a week after the last core update was completed. The update will take about two weeks to roll out, Google said.

SEO Trends, Predictions & Tips to Win in 2025 [Video]
​​Crawling Mondays
​​​​​How to win in SEO in 2025? Learn about SEO predictions, trends, and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman, along with Crawling Mondays host, Aleyda Solis.

The Role of SEO in making branding understood by search engines and AI
​​Gianluca Fiorelli
​​​​​Learn how to translate a brand in signals that can be understood and scored by Google and LLM-based Search Systems.​​​​​​​​​​​​​​​​​

Free SEOFOMO News Chrome Extension
SEOFOMO
Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.​

Zebracat: Craft Viral Videos in Seconds with AI
Zebracat
Turn boring text or audio into viral videos for TikTok, Instagram, and YouTube with just a few clicks. Bring your story to life with unique AI visuals, high quality AI avatars and voices.

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO
Find me on X / Bluesky / Threads / YouTube / LinkedIn / Website