MarketingFOMO's Digital Marketing News 🔭 [December 16, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

​Reddit Integrates AI-Powered Search With New “Reddit Answers"
Matt G. Southern
Reddit launches an AI-powered search feature to help people find answers from community discussions, testing with the US audience.

Meta debuts a tool for watermarking AI-generated videos
Kyle Wiggers
Meta is open-sourcing a method to watermark AI-generated videos. Called Meta Video Seal, the company says it's robust against compression and edits.

Threads Launches Test of Custom Lists of People To Follow
Andrew Hutchinson
Threads is now copying another Bluesky element in “Starter Packs.” It will recommend listings that have been curated by Threads users.

“YouTube quietly made some of its web embeds worse, including ours”
Nilay Patel
Some YouTube embeds across the web no longer let you click the title to return to YouTube — and YouTube wants it that way.

📣 Ads

Yelp unveils AI features to streamline local business discovery
Anu Adegbola
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Microsoft introduces household attribution for deeper insights
Kevin Salat, Vanessa Lotz
“With household attribution on Microsoft Invest, advertisers using the platform can now gain deeper insights into how audiences engage with your ads across multiple screens”. 

Google’s Product Studio is now available in 15 new countries
Google Ads
Product Studio, the suite of AI-powered tools designed to help businesses create and enhance product images, is now available in 15 new countries, including the Czech Republic, Denmark, Finland, Greece, Hungary, and more. 

Google Merchant Center now allows the selection of accepted payment methods
Swipe Insight
You can specify accepted payment methods in Google Merchant Center, including digital wallets and Buy Now, Pay Later (BNPL) options, enhancing the checkout experience for shoppers. 

📝 Content Marketing

How To Create Your 2025 Content Strategy
Vicki Thomas
Vicki shares six questions to create the 2025 content strategy. They are built around the pillars of helpful and human content: who, what, why, how, where, and when.

Content Marketing for SaaS: How to Do It Right (2025)
Brian Dean
Brian shares how to get more traffic and leads for your SaaS business with content marketing in this guide.

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
Jodi Harris
Five travel brands and Content Marketing Award winners share how they tell unexpected (and expected) stories in common (and less common) spaces.

5 tips on how to create good seasonal content
Cindy Paul
Create evergreen seasonal content,  do keyword research, and plan well ahead of time. Cindy shares five tips to help you create good-quality seasonal content.

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😎 Creators & Influencers

Use this framework for maximizing influencer marketing ROI
Jamia Kenan
Jamia shares how to measure and maximize your influencer marketing return on investment with this comprehensive guide, including an equation and step-by-step processes.

5 Keys for Brands When Considering Influencer Marketing
Kelly Beaton
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.

How A Potential TikTok Ban Could Reshape The Creator Economy
Kristen Bousquet
While the creator economy has had many large changes in recent years, a potential TikTok ban might be the most significant.

5 B2B Influencer Marketing Case Studies That Prove the Strategy Works
Grin 
Grin shares five case studies that showcase how B2B companies have successfully leveraged influencer marketing.