Your Digital Marketing News
[December 15th, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
Kirsti Lang
Kirsti goes through this comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

Instagram is generating SEO-bait headlines for its users' posts
Will Shanklin
Instagram is generating sensational, likely AI-generated headlines and descriptions for user posts without their knowledge or explicit consent. The scheme appears to be an effort to boost the Google search ranking of Instagram content.

TikTok adds a space for organizing content with others, teases ‘Shared Feeds’
Aisha Malik
TikTok is launching “Shared Collections,” a new way for users to share and organize TikTok content in one place with friends or family. They also teased the upcoming launch of “Shared Feeds,” which will let users watch TikTok content together through a shared interest-based feed.

Facebook Launches Feed Updates, Algorithm Control Options
Andrew Hutchinson
Facebook has announced a range of feed formatting and algorithm refinement updates: a new full-screen viewer, making the main feed “simpler and more immersive”, and more. 

📣 Ads

Google: The Data Manager API is Now Generally Available
Melissa Ng
The Data Manager API is designed to streamline how advertisers, agencies, and data partners send and manage their first-party data, saving valuable time and resources while ensuring data is handled securely.

How Pinterest’s ad formats work and when to use each one
Sophie Logan
Sophie shares a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.

AI Summary Added to Store Quality in Merchant Center
Hana Kobzová
Google Merchant Center has introduced a new AI-generated summary feature within the Store Quality section. It appears at the top of the Store Quality page and provides merchants with a concise overview of their account status, surfacing key issues and action items at a glance.

YouTube Adds Comments To Shorts Ads, Expands To Mobile Web
Matt G. Southern
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

📝 Content Marketing

Content Strategy Tips for Visibility in the Age of AI Slop
Francine Monahan
Francine goes through the strategic visibility frameworks they have developed at the intersection of traditional SEO and AI-first optimization in this blog.

42 Experts Name the Most Important Content Marketing Trends for 2026
Stephanie Stahl
AI dominance won’t let up in 2026. However, it shouldn’t push out humanity, trust, and data in your content and marketing, according to these predictions from 42 industry leaders.

Content Gap Analysis: An underrated SEO strategy
Level343
A content gap analysis shows what your audience needs but your site doesn’t cover. Learn how to build a content & SEO strategy that closes gaps & strengthens rankings.

Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
Giulia Panozzo
Giulia explains why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.

😎 Creators & Influencers

Adobe launches content creation hub in Premiere mobile for YouTube Shorts creators
Aisha Malik
Adobe is partnering with YouTube to launch a dedicated content creation space in Premiere for iOS for YouTube Shorts creators. The new space gives creators access to exclusive templates, transitions, and effects, along with the ability to instantly publish Shorts to their YouTube channels directly from their phones.

How to Do Influencer Marketing That Customers Actually Trust
Barbara Duffek, Andreas B. Eisingerich, Omar Merlo
“Misalignment across these five properties—expertise, connectedness, integrity, originality, and transparency—undermines authenticity and erodes trust”. 

How to find TikTok influencers who drive real ROI
Olivia Carr
Olivia goes through how to find TikTok influencers that align with your brand, connect with your audience, and drive results, with smarter tools and strategies.

This holiday season, more brands are mixing affiliate arrangements into their creator deals
Katie Hicks
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.

🤖 AI in Marketing

OpenAI Introduces GPT-5.2
OpenAI
OpenAI introduces GPT‑5.2, their most capable model series yet for professional knowledge work. It is better at creating spreadsheets, building presentations, writing code, perceiving images, and more. In ChatGPT, GPT‑5.2 Instant, Thinking, and Pro has begun rolling out, starting with paid plans. In the API, they are available now to all developers.

“I Ran an AI Misinformation Experiment. Every Marketer Should See the Results”
Mateusz Makosiewicz
Mateusz built a fake brand and tricked eight AI search engines for two months. The results show how any real brand can be poisoned, and how to fight back.

AIO/GEO: Separating Facts from Theories in AI Search
Jasveer Matharu
Jasveer breaks down high-evidence AIO tactics, common misconceptions, the role of structured data and authority signals, and how to prepare your content for AI Overviews, ChatGPT, Gemini, Perplexity, and beyond.

🚀 SEO

Google Releases December 2025 Core Update
Matt G. Southern
Google has released the December 2025 core update, its third of the year. The rollout began on December 11 and may take up to three weeks to complete.

Google Releases Search Console Updates: Social Channels Tracking and Weekly + Monthly Views
Hillel Maoz, Moshe Samet
Google is expanding the Search Console with:

  • Social Channels Tracking: Insights report to include performance data not only for your website, but also for some of your social channels. It is being rolled out to a limited number of websites, and the insights are available only for sites and channels that Search Console has identified automatically.

  • Weekly and Monthly Views: Until now, the Performance report charts displayed data on a daily basis, but now Google is introducing a new feature in the Performance report: weekly and monthly views, useful when comparing date ranges.

Handy updates on time for the December core update assessment.

Google announced they're increasing the number of inline links in AI Mode
Robby Stein, Jaffer Zaidi
On December 10, Google announced they're increasing the number of inline links in AI Mode, and updating the design of those links to make them more useful. They're also adding contextual introductions to embedded links in AI Mode responses, which are short statements that explain why a link might be helpful to visit. Let's hope this means more traffic to websites!

💼 Digital Marketing Jobs

⚒️ Marketing Tools

Blindspot
Blindspot
Blindspot lets you pick the exact boards you want, the hours you want, the creative you want, and swap it in real time when the weather, traffic, or crowd changes.

Floqer
Floqer
Never miss an opportunity by monitoring and keeping your CRM up-to-date in real time. Enrich with trusted data from 75+ industry leading data sources and use AI agents to automate the manual research your GTM team should not be doing.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of SEOFOMO & MarketingFomo and AI Marketers
Find me on X / Bluesky / YouTube / LinkedIn / Website

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