MarketingFOMO's Digital Marketing News 🔭 [December 1, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube Expands Access to Gen AI Features
Andrew Hutchinson
YouTube says that it’s expanding to various AI editing features, including standalone clips, green screen backgrounds, its “AI playground,” and more.

Instagram Stories: Tips, tricks, and new features for 2025
Hannah Macready
Hannah goes through the basics of how to use Instagram Stories, then moves on to some of their favorite Stories tips and tricks to help you stand out.

Facebook takes on Reddit with launch of nicknames for Facebook Groups
Sarah Perez
Facebook Groups are getting more Reddit-like with newly added support for nicknames. The feature, which allows users to post under a custom username instead of their real name, provides an alternative to posting anonymously.

How to Create a Social Media Marketing Strategy in 7 Steps
Rochi Zalani
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Rochi explains how to build an effective social media strategy from scratch in seven steps.

📣 Ads

Why Product Feeds Deserve More Love (Beyond PPC)
Meriem Nacer
Meriem shares a practical guide to why product feeds matter far beyond PPC. Learn how optimising titles, attributes, GTINs, images, and categories boosts both paid and organic visibility, strengthens Google Merchant Center performance, and bridges the gap between SEO and PPC teams.

Message Assets in Google Ads Now Support Messenger
Hana Kobzová
Google Ads has expanded its message asset options for Search and Performance Max campaigns. Advertisers can now direct users to WhatsApp, Zalo, and the newly added Facebook Messenger when setting up message extensions.

Optimize your website ads for the holidays with Google AdSense
Adel Raslan
Adel goes through eight ways to optimize your website ads for the holidays by understanding the holiday traffic cycle, activating Google AdSense Auto ads, and not letting compliance slide under pressure.

Google Ads Overview Tab Gets Supports Custom Views
Barry Schwartz
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views, and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote.

📝 Content Marketing

Why evergreen content expires faster in an AI search world — and what to do about it
Stephanie Trovato
LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility in this guide by Stephanie.

Forget B2B or B2C: It’s time for B2H
Laura M. Browning
In a world where you don’t always know what’s real and what’s AI, and trust in general is in rapid decline, a little typo indicates that a real human wrote it. Bryetta goes through a 4-sentence story formula that will break through your audience's skepticism. 

These 3 Rs Will Define Marketing in 2026
Robert Rose
People are seeking meaning and human connection. Robert explains how to put resonance, realness, and relationships at the heart of your content and marketing organization.

The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
Purna Virji
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue. Purna goes through how to turn a content strategy into a scalable, predictable, full-funnel growth loop.

😎 Creators & Influencers

“How I Turned One Community Conversation Into Weeks' Worth of Content”
Tamilore Oladipo
Ask a question about your community, not yourself, respond in the comments, and turn replies into content and credit them. Tamilore goes through the best practices for turning community insights into content. 

How To Show ROI For Creator Campaigns Through BOFU Results
Forbes Expert Panel
Instead of vanity metrics, the right bottom-of-funnel results can prove ROI for creator campaigns and show how a partnership is genuinely driving revenue and retention.

The Two-Step Belief Strategy for Creators
Joe Pulizzi
Belief isn't enough for success. We need two steps: belief first, then service, to see success with our content creator business. Joe goes through it. 

TikTok Highlights the Value of Creator Partnerships for Marketing
Andrew Hutchinson
TikTok says that creator-led content drives a 70% higher click-through rate and 159% higher engagement rate than non-creator ads for the same CPM.

🤖 AI in Marketing

​OpenAI has introduced shopping research in ChatGPT
OpenAI
​OpenAI is introducing shopping research, a new feature in ChatGPT that researches on your behalf to help you find the right products. ChatGPT’s shopping research is essentially a shopping assistant, for in-depth, comprehensive research, that allows the user to perform the process with higher accuracy and personalization within the ChatGPT platform. Yet another step to becoming an operating system.

​Reverse-Engineering Google AI Mode: What Discovery Engine Reveals About Google’s AI Search Architecture
Metehan Yesilyurt
​Google's Discovery Engine won’t give you the exact weights Google uses in AI Mode. But it gives you something almost as valuable: a window into how Google engineers think about AI search. Metehan goes through what this means for AI search optimization.

​How to optimize for ChatGPT: LLMs.txt doesn’t matter but brand mentions on Quora and Reddit do
Yulia Deda
SE Ranking analyzed 129,000 unique domains and 216,524 pages across 20 niches to understand citation patterns in ChatGPT’s AI responses. Their results bust some common myths and show what really drives AI citations.