MarketingFOMO's Digital Marketing News 🔭 [August 3, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube loosens profanity rules for monetized videos
Ivan Mehta
YouTube is tweaking its profanity-related rules to allow creators to monetize videos with swearing in them, provided the profanity is limited to the first seven seconds of the video.

TikTok introduces Community Notes in the form of Footnotes, a new fact-checking tool
Christianna Silva
TikTok is officially rolling out its Footnotes feature in the U.S, allowing selected users to add fact-checking notes on videos.

How to run a social media takeover in 7 easy steps
Sara Nguyen
Sara goes through how to plan, promote, and measure a successful social media takeover in 7 steps, plus real examples, tips, and tools to make it easy.

“I Post Every Day on LinkedIn: Here’s How I Show Up, Even on Low-Motivation Days”
Sabreen Haziq
Sabreen has been posting on LinkedIn daily without missing a beat. She shares her exact system for posting consistently, even when you don’t feel like showing up.

📣 Ads

Google Ads rolls out Search Term categories for RSAs
Anu Adegbola
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.

TikTok to Roll Out New Tool for Advertisers to Follow People Beyond the App 
Trishla Ostwal
TikTok is rolling out a new advertising tool called Engaged Session, which will allow advertisers to target users who spend at least 10 seconds on a website or retailer landing page after clicking an ad.

Google To Use Machine Learning To Determine Age For Ads & More
Barry Schwartz
Google said it will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google products".

Microsoft introduces new controls and reporting for Audience Ads and Search Ads
Navah Hopkins
Advertisers can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk to multiple campaigns at once, and add up to 10,000 websites per exclusion list and create up to 100 exclusion lists per account.

📝 Content Marketing

AI isn’t the enemy: How bloggers can thrive in a generative search world
Casey Markee
Traffic may be down, but influence is up for grabs. Casey goes through why embracing AI is key to sustained visibility and growth for the long term.

5 Steps You Can Take Now To Make Future Content Updates Easier
Ann Gynn
Tag dated content, use the actual year, and craft smarter calls to action. Ann shares five tactics to make your future content updates easier. 

What Does Effective B2C Content Marketing Look Like in 2025?
Chris Zacher
The ways that customers are discovering products are changing. Chris explains how to create a B2C content marketing campaign that connects with today's buyers.

5 Effective Uses of AI for Content Creation & 6 Things It Can’t Do
Dan Knauf
Content planning, clarifying content, and summarizing content. Dan goes through five effective ways to use AI and six AI limitations in content creation. 

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😎 Creators & Influencers

TikTok adds new parental controls, tools for creators
Aisha Malik
TikTok announced that it's releasing new features, including enhanced parental controls, additional tools for creators, and a new interactive well-being feature.

Is creator-model journalism the future of news?
Jon Henshaw
“The report and expert-led predictions revealed trends toward decentralized, collaborative, and entrepreneurial journalism, where individual creators are driving innovation, fostering trust, and developing new models for news delivery”.

The benefits of influencer marketing (+ what the C-Suite cares about)
Annette Chacko
Annette explains how influencer marketing can drive revenue and competitive advantage. Additionally, learn how to earn support and resources needed from the C-suite.

“How I grew my Substack by 7,000% in less than 3 years without burning out”
Alex Lewis
Write about what you enjoy, nurture the people who already supported you, and focus on quality over quantity. Learn how Alex grew his newsletter in under three years through passion, consistency, and audience engagement.

🤖 AI in Marketing

Google Search is Introducing AI Mode in the UK
Hema Budaraju
Google is rolling out AI mode in the UK, which is the third country to get AI Mode. “AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf”.

Microsoft introduces Copilot Mode in Edge: A new way to browse the web
Sean Lyndersay
Microsoft launches Copilot Mode, a new experimental mode in Microsoft Edge. It is available for free, for a limited time, exclusively on Edge for Windows and Mac.

Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Roger Montti
John Mueller recommended checking if your ecommerce store is open for business to shoppers who use AI agents. It may become more commonplace for users to employ agentic search for online shopping.

ChatGPT vs. Google: New Data Reveals AI Search Divide
BrightEdge
“While Google thrives as a research assistant, ChatGPT acts like a trusted coach for decision making, and that difference shapes which tool users instinctively choose for different needs”.