MarketingFOMO's Digital Marketing News 🔭 [August 25, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

LinkedIn Alerts You When Posts Drive Profile Views & Followers
Matt G. Southern
LinkedIn will notify you when posts generate profile views and new followers. Notifications arrive at intervals to track immediate impact and sustained reach. This allows you to monitor which posts drive follower growth.

Instagram now lets creators link multiple reels in a series
Aisha Malik
Instagram has begun allowing creators to connect multiple reels in a series. The new capability, which is already available on TikTok, makes it easier for viewers to follow and discover related content.

YouTube Launches Effects Maker for Shorts, New Comment Controls
Andrew Hutchinson
YouTube is rolling out a new Effect Maker option that’ll enable creators to build their own effects for Shorts clips, while it’s also adding some additional comment controls and improved tagging for brand collaborations.

20 Instagram trends you need to know this year
Alyssa Hirose
Alyssa goes through the latest Instagram trends that’ll level up your social strategy, like trending audio, longer image carousels, and story stickers. 

📣 Ads

Google introduces Merchant API
Google Merchant Center
Google’s Merchant API is now generally available, replacing the Content API for Shopping (sunsetting Aug 18, 2026). It offers a simplified interface, programmatic access to data, and tools to manage product listings across both organic and paid experiences at scale.

Google Ads to end manual language targeting in Search campaigns
Anu Adegbola
Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.

Google Ads Search Partner Network Full Placement Reporting Is Here
Barry Schwartz
Google Ads is rolling out full placement reporting for the Search Partner Network (SPN). You will be able to see exactly where your ads are appearing on with a list of all SPN sites your campaigns served on, along with impression data for each site. 

Google Confirms New Google Verified Badge for Local Services Ads
Brooke Osmundson
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.

📝 Content Marketing

5 B2B content types AI search engines love
Adam Tanguay
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.

A 3-step copywriting formula that makes buyers take action
Moni Oloyede
Conversions drop when your B2B copy ignores what buyers actually care about. Moni goes through how to lead with benefits, use cases and proof.

Move Over "Authentic AI," Real Beats Perfect in Content and Marketing
Robert Rose
Make AI the co-pilot, not the relationship, earn credibility in public, and treat imperfection as a feature, not a flaw. Robert goes through how to reshape audience relationships. 

Guest Posts: What They Are & How to Get Yours Published
Ana Camarena
Maintain quality standards, meet the website’s content guidelines, and optimize the piece for search engines. Ana goes through how to write guest posts that get published.

[Announcement]​
​⚡ The State of AI Search Optimization Survey by SEOFOMO

Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug, as well as free access to some of the best AI search, SEO and digital marketing tools: Similarweb, Peec AI, SparkToro, Advanced Web Ranking, Sitebulb, Wordlift, Waikay, JetOctopus. ​

You have until September 8, 2025 to take the survey. The results will be published here on September 10, 2025 along with the winners of the giveaway.

😎 Creators & Influencers

Meta rolls out AI-powered translations to creators globally, starting with English and Spanish
Sarah Perez
Meta is rolling out an AI-powered voice translation feature to all users on Facebook and Instagram globally. This new feature allows creators to translate content into other languages so a broader audience can view it.

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics.
Seb Joseph, Krystal Scanlon
“Views and likes aren’t the finish line anymore. They’re the starting point for the harder question: Does creator content actually move the business forward?... Eight ad execs interviewed for this article said the answer is yes”.

Facebook Marketing for Small Businesses and Creators: Tips, Tools, and Tactics That Work
Shea Karssing
Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.

How to leverage nanoinfluencers to increase engagement and ROI
Jasmine Williams
Nanoinfluencer marketing drives brand engagement and trust. Jasmine goes through how to find the right creators, build partnerships, and track performance.

🤖 AI in Marketing

​Google announces the Test of new agentic features in AI Mode (for a cost) and AI Mode expansion globally across 180 new countries (but not the EU yet)
Robby Stein
Google expands AI Mode to over 180 new countries and territories in English: However not yet EU countries like Spain, Germany, Italy, France... I guess there are always higher restrictions and policies they need to ensure compliance in the EU.

Google has also announced the test of new agentic capabilities in AI Mode, to find restaurant reservations, expanding soon to local service appointments and event tickets. However, this won't be available for everybody! This new agentic experience is rolling out for Google AI Ultra subscribers in the US through the “Agentic capabilities in AI Mode” experiment in Labs.

ChatGPT is using Google Search to answer your questions, here’s what we know
Amanda Caswell
The Information has investigated how OpenAI has been using data from Google Search via SerpApi, a web-scraping service, helping ChatGPT to answer real-time queries about news, sports, and financial markets; all areas where OpenAI's in-house tools are still playing catch-up. This is not surprising at all: I had tested it, as well as Alexis Rylko here. Now we know how ChatGPT gets the data.

​ChatGPT referral traffic is down -52% since July 21st
Josh Blyskal
​Josh analyzed ChatGPT citations and referral traffic and identified that ChatGPT is shifting towards sites that provide 'answers', and the long tail of citations is shrinking as a result: "Reddit and Wikipedia aren't winning because they're special. They're winning by default because they're the only ones providing direct answers." What to do? Josh provides actionable advice.

​5 ways to adapt your content strategy for LLMs
Kevin Indig
Kevin goes through a few ways to adapt your content strategy for LLMs, from abandoning easy answers, adding something new to the conversation, allowing users to solve tasks onsite and more.