MarketingFOMO's Digital Marketing News 🔭 [August 18, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Bluesky rolls out massive revamp to policies and Community Guidelines
Sarah Perez
Bluesky has revised its community guidelines and other policies; Many of the changes are being driven by new global regulations, including the OSA, DSA, and more.

Meta refreshes the Professional Dashboard on the Web
Meta
Meta is simplifying and enhancing the professional dashboard on the web and also introducing new insights and metrics to help you optimize your content strategy.

Reddit will block the Internet Archive
Jay Peters
Reddit says that it has caught AI companies scraping its data from the Internet Archive’s Wayback Machine, so it will start blocking the Internet Archive from indexing the vast majority of Reddit.

How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us
Kirsti Lang
Insights from 2M+ posts reveal the sweet spot for frequency without burnout. “Posting 3–5 times weekly could boost your reach per post by around 12% compared to your baseline”.

📣 Ads

Google fights Invalid Traffic with LLMs
Per Bjorke
Google's new applications offer enhanced protection against invalid traffic (IVT) by analyzing app/web content, ad placements, and user interactions. This has significantly improved content review, resulting in a 40% reduction in IVT from deceptive ad serving.

Google Rolls out Conversions with Cart Data Diagnostics Tool
Google Ads
The diagnostics tool for conversions with cart data helps you monitor and troubleshoot your conversions with cart data implementation.

Google Ads Performance Max Campaigns Gain Gender Exclusion
Barry Schwartz
Google Ads has added the gender exclusions feature for Performance Max campaigns. This was recently announced and is now showing up in the Google Ads interfaces for advertisers.

Google Updates 12 Ad Policies for Clarity
PPC News Feed
Google has updated several Help Center articles related to its advertising policies to improve structure and readability. Take a look.

📝 Content Marketing

The Hidden Burnout Crisis in Content Marketing
Melissa Popp
Content creation doesn’t have to mean constant output at the cost of your well-being. Melissa goes through how to spot burnout early and rebuild your workflow for the long haul.

Do Reach and Frequency Still Matter in Marketing?
Robert Rose
The meaning of reach and frequency metrics is shifting as algorithms, not people, determine what gets seen. Instead of chasing short-term reach, craft narrative strategies that build momentum over time. Robert goes through it. 

Long-form content is still very much alive, and here’s how to do it
Jane Cozens
Jane explains what qualifies as long-form content and what it takes to rank, structure, depth, search intent, and E-E-A-T. Make your content go the distance.

15 SEO Copywriting Tips to Rank Higher in 2025
Rob Glover
Understand and match keyword intent, cover the topic in depth, and include real-life examples. Rob goes through tips, examples, and trends to watch.

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  See actionable examples of what to do and what to avoid when optimizing for AI search platforms, with tools to use.

Join online for free, on Wednesday, Aug 20, 2025 at 6:00 PM GMT+2.

😎 Creators & Influencers

What is influencer marketing, and how to navigate it
Sophie Atkinson
Influencer marketing drives trust and reach. Sophie explains how it works, why it’s effective, and how to build campaigns that convert followers into customers.

YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
Matt G. Southern
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get a quote."

12 types of influencers that are reshaping digital marketing
Megan Morreale
Megan goes through the 12 types of influencers that are reshaping digital marketing, from nano to mega-influencers, and which drive the ROI for brands.

Always-On Influence: Data and Experts on What Really Works in B2B Marketing
Lee Odden
“Social media posts lead the way as the most effective content type for B2B influencer marketing programs, by a 17-point margin…in a digital-first buying journey, the right influencer content in the right channel can spark meaningful engagement at scale”.

🤖 AI in Marketing

Google Introduces Flight Deals: an AI-powered flight search tool
Jade Kessler
Google introduces flight deals in beta, an AI-powered search tool within Google Flights. They’re also adding a new option to exclude basic economy fares for trips in the U.S. and Canada. It will roll out in the US, Canada, and India over the next week.

GPT-5 Made SEO Irreplaceable
Dan Petrovic
“OpenAI made an executive decision to focus on raw intelligence and leave the rest to search engines. Without grounding, this model is virtually useless. This means SEO has never been more relevant than now”.

From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models
Andrea Volpini
From RAG to multi-agent systems: Andrea’s GPT-5 testing reveals how AI architectural evolution makes structured data essential for website visibility.

The AI Search Manual
iPullRank
Learn how AI Search works, how to implement GEO, and how to use Relevance Engineering to stay visible, cited, and retrieved across platforms like ChatGPT and Google.