MarketingFOMO's Digital Marketing News 🔭 [August 10, 2025]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Elon Musk says he’s bringing back Vine’s archive
Sarah Perez
Elon Musk announced that the company discovered the video archive for Vine, thought to have been deleted, and is working to restore user access.

Meta announces new Instagram features to help you connect
Meta
Instagram now lets users repost public Reels and grid posts from other accounts, collected in a designated tab, and rolls out a Snapchat-like maps feature.

The pros and cons of social media
Aubree Schaefer
Aubree goes through the pros and cons of social media for consumers and marketers, with insights from Sprout Social’s proprietary data.

Edits Gets Streamlined Script Creation and Louder Audio Options
Andrew Hutchinson
Edits has announced three new features:  stickies-to-teleprompter conversion, direct sharing of unpublished drafts from the editor, and a sound boost for clips up to 150%.

📣 Ads

Yelp announces Local Co-branded Showcase Ads, giving national brands a platform to spotlight local businesses
Ryan Drebin
Yelp announces Local Co-branded Showcase Ads, an advertising solution that enables national brands, even those without physical locations, to reach Yelp’s high-intent audience by spotlighting relevant local businesses.

Microsoft Advertising Audience Planner Updated
Barry Schwartz 
Navah Hopkins posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you "have an unwinnable math problem”.

Sitelinks Now Influence Ad Strength in PMAX Campaigns
PPC News Feed
Google Ads has updated how ad strength is calculated in Performance Max by including sitelinks as a factor. Sitelinks now appear alongside images, videos, headlines, descriptions, and products used to assess ad strength.

Google Ads lets you test images, videos in Demand Gen campaigns
Anu Adegbola
Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

📝 Content Marketing

How to Get Promoted in Marketing (and Why You're Stuck)
Camila Vanegas
Struggling to level up in your marketing career? Camila goes through how to get promoted in marketing and what five factors set top marketers apart.

5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Jessica Tee Orika-Owunna
App tutorials to show product value to leads, product use case articles to encourage adoption, and complementary vertical use cases. Jessica goes through five overlooked BoFu formats that convert, plus a framework to help you choose the right one based on your goals. 

Why Content Restraint May Be the Most Overlooked Marketing Strategy
Robert Rose
Astronomer's viral Gwyneth Paltrow video shows that pausing before posting separates savvy marketers from reactive ones. Robert goes through what it teaches about the difference between creating and shipping.

Why your content strategy needs to move beyond SEO to drive demand
Jessica Foster
Jessica explains how to move beyond traditional SEO and build a content engine that powers brand demand across search engines and formats.

[Announcement]​
​⚡ Learn How to Build an AI Search Optimization Roadmap [Free Webinar]

• The key differences between AI and Traditional Search
  Learn what really changes, and what doesn't: Search Behavior, Query Handling, Authority & Popularity Signals, and more.

• Critical Areas and Steps to Optimize for AI Search
  Get an action plan with the key AI search areas to optimize along with steps to assess them and maximize your visibility

• AI Search Optimization Do's and Dont's, Examples and Tools
  See actionable examples of what to do and what to avoid when optimizing for AI search platforms, with tools to use.

AI search platforms are driving a critical shift in how search works as a channel for organic visibility, traffic, and conversions. In this session, you'll learn what has truly changed, what hasn’t, which optimization principles still matter, what new criteria to consider, and how to make smarter optimization decisions for your business growth.

😎 Creators & Influencers

As creator fees rise, so does the confusion over what to pay
Krystal Scanlon, Alexander Lee, Seb Joseph
“Creator pricing is starting to act more like media pricing. Messy, subjective and volatile — but increasingly tied to outcomes. And that’s fundamentally a different equation”.

The 11 Best AI Video Editors for Creators and Marketers, Tried and Tested (+ Bonus AI Tool)
Shivani Shah
Take your content from simple to studio quality: Shivani shares some of the best AI video editors available, who they’re best for, and how much they cost.

Marketing without the cringe: Jayde Powell on Gen Z audiences
Laura M. Browning
Use influencers to reach new audiences not existing ones, and you don’t need to be a part of every moment. Jayde Powell shares her secrets on marketing to younger audiences.

The Ultimate Creator Monetization Roadmap for 2025
Olya Apostolova
Olya explains creators how to build scalable, multi-platform monetization engines that convert, track, and future-proof revenue.

🤖 AI in Marketing

​Breaking: Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed (With Code)
Metehan Yesilyurt
Metehan has analyzed browser-level interactions with Perplexity’s infrastructure, uncovering a sophisticated “weak” cryptographic scheme that governs how content is evaluated and ranked. A must read.

OpenAI Introduces GPT-5
OpenAI
GPT-5 has been released by OpenAI saying that it "not only outperforms previous models on benchmarks and answers questions more quickly, but is more useful for real-world queries."

• Related: ​Took some time to do some tests on GPT‑5’s browsing (first pass). Here’s the net new by Josh Blyskal

​Google Says: "AI in Search is driving more queries and higher quality clicks"
Liz Reid / Google
Liz Reid from Google says "the average click quality has increased and they're sending "slightly" more quality clicks to websites than a year ago… in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic."

• Related: Liz Reid from Google says that AI in Search is driving more queries and higher quality clicks - Here's the reality.